Reprint: F0311C
It’s easy for corporate strategists to get bogged down by the vast amount of data available to them. The trick is to separate the wheat from the chaff—and that’s where a sophisticated early warning system comes into play. Building one takes three steps: Anticipate specific futures, appoint sentries, and expedite decision making.
“Why didn’t we see this coming?” As an executive, that’s the question you never want to ask. And yet most companies act in ways that make it impossible to avoid.
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