Behavioral economics

Economic hardship is making some companies reconsider their contributions.

The job is about shaping people's choices.

Hiring managers want to know that you'll be engaged in your new role.

A loose consensus has formed around the idea that basing CEO pay on, say, five years of stock returns would eliminate some of the reckless decision making that led to the Great Recession. But I suspect that even if you could build a compensation plan that focuses on long-term shareholder value, you’d solve only part […]

Research suggests that transparency up front will improve customer satisfaction in the long run.

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Research on the benefits of varied tasks.

A Q&A with behavioral scientist Steve Martin.

Using the wrong one can backfire.

Three research-backed strategies.

Prompts and rewards can help patients stick to their treatments.

Research shows prices are more effective than food labels.

Stop educating people about what they already know.

It’s called “ethical amnesia.”

Customers still struggle to find the products they want.

As the world has become more complex, companies have steadily increased their performance requirements: Now they strive to offer low prices and high quality;...

Next time you're on the phone with a call center, listen carefully to what the rep says. Chances are you'll hear your name several times, hear a tone...

People splurge when they think they've grown.

Experiments from Australia show how small changes can help.

Avoid these four behavioral traps.