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Employers Need to Reinvent Retirement-Savings Match
Leadership & Managing People Digital ArticleEconomic hardship is making some companies reconsider their contributions. -
Why COOs Should Think Like Behavioral Economists
Finance & Accounting Digital ArticleThe job is about shaping people's choices. -
To Land a Great Job, Talk About Why You Love Your Work
Finance & Accounting Digital ArticleHiring managers want to know that you'll be engaged in your new role. -
Column: You Are What You Measure
Performance indicators Magazine ArticleA loose consensus has formed around the idea that basing CEO pay on, say, five years of stock returns would eliminate some of the reckless decision making that led to the Great Recession. But I suspect that even if you could build a compensation plan that focuses on long-term shareholder value, you’d solve only part […] -
Why You Should Warn Customers When You're Running Low on Stock
Sales & Marketing ResearchResearch suggests that transparency up front will improve customer satisfaction in the long run. -
Does Doing the Same Work Over and Over Again Make You Less Ethical?
Leadership & Managing People ResearchResearch on the benefits of varied tasks. -
Why the Remain Campaign’s Persuasion Strategy Backfired
Economics Digital ArticleA Q&A with behavioral scientist Steve Martin. -
Match Your Motivational Tactic to the Situation
Behavioral economics Digital ArticleUsing the wrong one can backfire. -
How Nonprofits Can Encourage Donors to Give More
Organizational Development Digital ArticleThree research-backed strategies. -
Improving Health Care by Gamifying It
Finance & Accounting Digital ArticlePrompts and rewards can help patients stick to their treatments. -
Even a 14-Cent Food Tax Could Lead to Healthier Choices
Health and behavioral science Digital ArticleResearch shows prices are more effective than food labels. -
Use Behavioral Economics to Achieve Wellness Goals
Finance & Accounting Digital ArticleStop educating people about what they already know. -
We’re Unethical at Work Because We Forget Our Misdeeds
Behavioral economics ResearchIt’s called “ethical amnesia.” -
Making Personalized Marketing Work
Sales & Marketing Digital ArticleCustomers still struggle to find the products they want. -
Smart Rules: Six Ways to Get People to Solve Problems Without You
Organizational Development Magazine ArticleAs the world has become more complex, companies have steadily increased their performance requirements: Now they strive to offer low prices and high quality;... -
How Call Centers Use Behavioral Economics to Sway Customers
Sales & Marketing Digital ArticleNext time you're on the phone with a call center, listen carefully to what the rep says. Chances are you'll hear your name several times, hear a tone... -
What Makes People Upgrade Products? Thinking About Self-Improvement
Sales & Marketing Digital ArticlePeople splurge when they think they've grown. -
How We Nudged Employees to Embrace Flexible Work
Finance & Accounting Digital ArticleExperiments from Australia show how small changes can help. -
How to Be a Smart Contrarian
Behavioral economics Digital ArticleAvoid these four behavioral traps.
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Keeping it Clean During COVID-19: The Sanitizer Shortage
Sales & Marketing Case Study11.95View Details This case looks at the product shortages of N95 and N99 masks, hand sanitizers and wipes as a result of a new coronavirus, COVID-19. Students have to... -
Note on Behavioural Finance
Finance & Accounting Case Study8.95View Details Behavioural economics, a relatively new branch of study, formally began in the 1980s and has garnered increasing attention from economists and neuroscientists... -
Mr. KLM (B): Captain van Zanten
Organizational Development Case Study5.00View Details The three-part case study "Mr. KLM" recounts the story of the world's deadliest plane accident: the crash of two Boeing 747 aircraft at Tenerife in 1977.... -
Bamara Border Dispute - General Instructions
Sales & Marketing Case Study11.95View Details Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective... -
Why Do Good Managers Choose Poor Strategies?
Leadership & Managing People Case Study8.95View Details The uncertainty and complexity of most business environments make successful management a difficult art. Frequently, bright, experienced, well-educated... -
Behavioural Insights Team (A)
Leadership & Managing People Case Study11.95View Details The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B... -
Making stickK Stick: The Business of Behavioral Economics
Sales & Marketing Case Study11.95View Details stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business... -
frog design (Multimedia Case)
Management Tool25.00View Details The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths in Manhattan, through a joint... -
Bamara Border Dispute - Confidential Instructions for Ebegonian Diplomats
Sales & Marketing Case Study5.00View Details Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective... -
Express Scripts: Promoting Prescription Drug Home Delivery (A)
Innovation & Entrepreneurship Case Study11.95View Details The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees.... -
Selling CFLs at Wal-Mart, Epilogue
Sales & Marketing Case Study5.00View Details In early 2009, Wal-Mart executive Andy Barron realized the firm's lighting business was facing a challenge. After achieving a goal of selling 100 million... -
GlobalGiving
Sales & Marketing Case Study11.95View Details Nonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing... -
Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry
Global Business Case Study11.95View Details Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses... -
Corporate Average Fuel Economy Standards 2017-2025
Global Business Case Study11.95View Details In December 2011, the United States National Highway Traffic Safety Administration (NHTSA) and the Environmental Protection Agency issued a joint proposal... -
Updating Probabilities
Leadership & Managing People Case Study8.95View Details Individuals' judgement of probabilities-the likelihood of different events to occur, or the attribution of likely causes to what has occurred-is plagued... -
Bamara Border Dispute - Initial War Telegram for Ebegonian Diplomats
Sales & Marketing Case Study5.00View Details Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective... -
Bored Ape Yacht Club: No More Monkey Business
Management Case Study11.95View Details In late 2022, a difficult period for the cryptocurrency industry persisted, marking the middle of what many considered a "crypto winter." Popular tokens... -
Merced College
Finance & Accounting Case Study11.95View Details Highlights some of the issues around the role of an endowment fund and the impact of SFAS 117 and 124 on it. Provides a good vehicle for discussing the... -
Express Scripts: Promoting Prescription Drug Home Delivery (B)
Communication Case Study8.95View Details The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees.... -
Evive Health and Workplace Influenza Vaccinations
Leadership & Managing People Case Study11.95View Details Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and...
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Keeping it Clean During COVID-19: The Sanitizer Shortage
Sales & Marketing Case Study11.95View Details This case looks at the product shortages of N95 and N99 masks, hand sanitizers and wipes as a result of a new coronavirus, COVID-19. Students have to... -
Employers Need to Reinvent Retirement-Savings Match
Leadership & Managing People Digital ArticleEconomic hardship is making some companies reconsider their contributions. -
Behavioral Strategy and the Strategic Decision Architecture of the Firm
Organizational Development Digital ArticleThis special issue explores the impacts of behavioral strategy on management practice. Behavioral strategy can best contribute to management practice... -
Note on Behavioural Finance
Finance & Accounting Case Study8.95View Details Behavioural economics, a relatively new branch of study, formally began in the 1980s and has garnered increasing attention from economists and neuroscientists... -
Why COOs Should Think Like Behavioral Economists
Finance & Accounting Digital ArticleThe job is about shaping people's choices. -
To Land a Great Job, Talk About Why You Love Your Work
Finance & Accounting Digital ArticleHiring managers want to know that you'll be engaged in your new role. -
Mr. KLM (B): Captain van Zanten
Organizational Development Case Study5.00View Details The three-part case study "Mr. KLM" recounts the story of the world's deadliest plane accident: the crash of two Boeing 747 aircraft at Tenerife in 1977.... -
Column: You Are What You Measure
Performance indicators Magazine ArticleA loose consensus has formed around the idea that basing CEO pay on, say, five years of stock returns would eliminate some of the reckless decision making that led to the Great Recession. But I suspect that even if you could build a compensation plan that focuses on long-term shareholder value, you’d solve only part […] -
Bamara Border Dispute - General Instructions
Sales & Marketing Case Study11.95View Details Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective... -
Why Do Good Managers Choose Poor Strategies?
Leadership & Managing People Case Study8.95View Details The uncertainty and complexity of most business environments make successful management a difficult art. Frequently, bright, experienced, well-educated...