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Preparing for the Perfect Product Launch
Innovation & Entrepreneurship Magazine ArticleShortly after Jim Hackett became CEO of Steelcase in 1994, the office furniture manufacturer introduced two products. The Leap chair was a great success.... -
How to Write a Winning Business Plan
Business plans Magazine ArticleThe business plan admits the entrepreneur to the investment process. Without a plan furnished in advance, many investor groups won’t even grant an interview. And the plan must be outstanding if it is to win investment funds. Too many entrepreneurs, though, continue to believe that if they build a better mousetrap, the world will beat […] -
Research: Writing a Business Plan Makes Your Startup More Likely to Succeed
Entrepreneurs and founders ResearchIt’s particularly important if you plan to raise money. -
Will That Marketplace Succeed?
Web-based technologies Magazine ArticleBefore launching or investing in one, ask these critical questions. -
What Makes a Successful Startup Team
Innovation & Entrepreneurship ResearchIt's not all about experience and industry knowledge. -
Keeping Your Business Plan Flexible
Strategy execution Best PracticePeople make business plans for all sorts of reasons — to attract funding, evaluate future growth, build partnerships, or guide development. Unfortunately, the vast majority of these plans are usually out of date by the time the printer ink dries. Business moves fast: the product’s features morph, new competitors emerge, or the economic climate shifts. […] -
Working with Your In-Laws Isn't Always a Terrible Idea
Leadership & Managing People Digital ArticleAdvice from people who've made it work. -
Build a Flexible Business Plan
Leadership Digital ArticleTony Tjan, managing partner of Cue Ball, outlines the key components on which entrepreneurial executives must focus. -
Forget Business Plans; Here’s How to Really Size Up a Startup
Entrepreneurship Digital ArticleWhy the compensation plan and pricing plan trump everything else. -
Startups Need Relationships Before They Ask for Money
Innovation & Entrepreneurship Digital ArticleIt's a better long-term strategy. -
Creating a Post-Covid Business Plan
Covid Digital ArticleOrganizations need to understand how the pandemic is changing behaviors and habits. -
When It's Time to Pivot, What's Your Story?
Innovation & Entrepreneurship Magazine ArticleTo succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and... -
How We Built a Strong Company in a Weak Industry
Innovation & Entrepreneurship Magazine ArticleWhen Roger Brown and Linda Mason decided to start a child care and early-education company 15 years ago, they knew about the challenges inherent in the... -
To Succeed in the Long Term, Focus on the Middle Term
Strategy & Execution Magazine ArticleWhen a mature company fails to endure over the long term, it's often due to the "Horizon 2 vacuum," argues Geoffrey Moore, author of "Crossing the Chasm"... -
Don't Waste Your Time on Networking Events
Leadership & Managing People Digital ArticleThere are more-productive ways to build relationships. -
Value Captor's Process: Getting the Most Out of Your New Business Ventures
Innovation & Entrepreneurship Magazine ArticleThe high failure rate among new business ventures is usually chalked up to the fundamental uncertainty of the process. In actuality, say McGrath and Keil,... -
How to Start Networking in a New City
Leadership & Managing People Digital ArticleBe clear about your intentions. -
When Should Entrepreneurs Write Their Business Plans?
Innovation & Leadership ResearchDon't write a plan before you understand your customer. -
Making Social Ventures Work
Innovation & Entrepreneurship Magazine ArticleEntrepreneurs can play a central role in finding solutions to the world's toughest social problems. The failure rate for start-ups, however, is high.... -
The CEO of Cabot Creamery on Beating Sustainability Benchmarks
Organizational Development Magazine ArticleAs a 100-year-old cooperative of dairy farms with shared production and distribution resources, Cabot has long championed a different kind of capitalism:...
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Golden Baseball League (A): From Idea to "Play Ball"
Innovation & Entrepreneurship Case Study11.95View Details First conceived as a business plan in Stanford Business School's "Evaluating Entrepreneurial Opportunities" class, the Golden Baseball League is an independent... -
Golden Baseball League (B): Final Standings, Season One
Innovation & Entrepreneurship Case Study5.00View Details An abstract is not available for this product. -
Alltech
Sales & Marketing Case Study11.95View Details Alltech was a Lexington, Kentucky-based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018),... -
Quincy Apparel (B)
Innovation & Entrepreneurship Case Study5.00View Details The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations... -
School of Rock: Tuning into Structured Empowerment (B)
Management Case Study5.00View Details In September 2022, Price and his team evaluated the past year's strategies to increase Method App adoption and discussed new initiatives to consider. -
Financial Crises and Firm Performance
Global Business Case Study11.95View Details Financial crises could happen anywhere, although emerging markets were more seriously afflicted in recent times. Debilitating and massive shocks to bank... -
Horizon Group
Innovation & Entrepreneurship Case Study11.95View Details Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed... -
KickShot: GOOOOOOOOOAL!
Innovation & Entrepreneurship Case Study11.95View Details This case focuses on what an entrepreneur who has developed and marketed a soccer board game (KickShot), should do next. The case lays out the approach... -
QADRI-GROUP: SUSTAINING BEYOND THE FIRST 100 YEARS
Leadership & Managing People Case Study11.95View Details The case describes the situation of over a hundred years old, family-owned, and male-managed business group - Qadri-Group (QG). QG was facing challenges... -
Note on the Design and Management of International Joint Ventures
Global Business Case Study8.95View Details An international joint venture is a company that is owned by two or more firms of different nationalities. The purpose of most international joint ventures... -
Irizar in 2005
Strategy & Execution Case Study11.95View Details In June 2005, Koldo Saratxaga, the leader of Basque-based luxury coach manufacturer Irizar, decided to leave after 14 years at the helm of the worker-owned... -
Walnut Venture Associates (A): RBS Group Investment Memorandum
Innovation & Entrepreneurship Case Study11.95View Details The Walnut Group's investigation of the RBS Group, a young software company is described. The RBS business plan is also included. -
Dragonfly Therapeutic Retreats: Crafting a Winning Proposition
Innovation & Entrepreneurship Case Study11.95View Details Georgie Yam arrived in Shanghai in the heat of summer in 2001. He was there on a mission: to develop the market and establish a distribution network for... -
Nate Chooses a Business Entity
Finance & Accounting Case Study11.95View Details This case follows Nate Jamison as he determines which business entity to form for his growing City Moving Company (City Moving) in Washington, DC. From... -
Gimlet Media: A Podcasting Startup
Leadership & Managing People Case Study11.95View Details -
Ensighten
Innovation & Entrepreneurship Case Study11.95View Details Focuses on a small start-up software company engaged in a negotiation over its software licensing agreement with a very large potential client. The entrepreneur... -
HBR's 10 Must Reads on Entrepreneurship and Startups (Paperback + Ebook)
Innovation & Entrepreneurship Special Offer34.95View Details The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepreneurship... -
INRIX
Leadership & Managing People Case Study11.95View Details Since its founding in 2004, INRIX, a leading global provider of traffic information and driver services, had received four rounds of financing from leading... -
The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed
35.00View Details Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix.... -
Perfect Storm over Zurich Airport (A) (Abridged)
Organizational Development Case Study11.95View Details Josef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity...
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Golden Baseball League (A): From Idea to "Play Ball"
Innovation & Entrepreneurship Case Study11.95View Details First conceived as a business plan in Stanford Business School's "Evaluating Entrepreneurial Opportunities" class, the Golden Baseball League is an independent... -
Golden Baseball League (B): Final Standings, Season One
Innovation & Entrepreneurship Case Study5.00View Details An abstract is not available for this product. -
Alltech
Sales & Marketing Case Study11.95View Details Alltech was a Lexington, Kentucky-based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018),... -
Quincy Apparel (B)
Innovation & Entrepreneurship Case Study5.00View Details The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations... -
School of Rock: Tuning into Structured Empowerment (B)
Management Case Study5.00View Details In September 2022, Price and his team evaluated the past year's strategies to increase Method App adoption and discussed new initiatives to consider. -
Financial Crises and Firm Performance
Global Business Case Study11.95View Details Financial crises could happen anywhere, although emerging markets were more seriously afflicted in recent times. Debilitating and massive shocks to bank... -
Horizon Group
Innovation & Entrepreneurship Case Study11.95View Details Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed... -
KickShot: GOOOOOOOOOAL!
Innovation & Entrepreneurship Case Study11.95View Details This case focuses on what an entrepreneur who has developed and marketed a soccer board game (KickShot), should do next. The case lays out the approach... -
QADRI-GROUP: SUSTAINING BEYOND THE FIRST 100 YEARS
Leadership & Managing People Case Study11.95View Details The case describes the situation of over a hundred years old, family-owned, and male-managed business group - Qadri-Group (QG). QG was facing challenges... -
How Entrepreneurs Can Overcome Their Fear of Talking to Strangers
Entrepreneurship AdviceStartup founders need to network with customers, investors, and other stakeholders.