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When People Pay Attention to Video Ads and Why
Marketing Digital ArticleContext is key. -
When Upbeat Commercials Backfire
Marketing Digital ArticleMarketers, take note. -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Effective Public Management
Strategic planning Magazine ArticlePolitical scientists, legislators, educators, business executives, lawyers, consumerists—practically everyone, it sometimes seems—is calling for better public management. For businessmen, the need is especially important because they feel surrounded by government institutions with which they are legally required to interact. But enthusiasm for good government is one thing; understanding the nature of it, to say nothing […] -
What Makes People Follow Reluctant Leaders
Leadership & Managing People Digital ArticleA new study finds three traits that help people rise to the top. -
Profits with a Purpose: An Interview with Tom Chapman
Public relations Magazine ArticleGreatest Southeast Community Hospital is a 494-bed acute care facility located in southeast Washington, D.C. With revenues of $145 million and 2,650 employees, it is both the largest private employer and the only medical facility in a troubled and isolated community called Anacostia. Nearly a quarter of the area’s residents live below the poverty line, […] -
Just Trying to Help (HBR Case Study and Commentary)
Organizational Development Magazine ArticleEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective.... -
The New Rules of Marketing Across Channels
Sales & Marketing Digital ArticleStrategies for navigating a new kind of communication landscape: the "echoverse." -
Eclipse of the Public Corporation
IPOs Magazine ArticleNew organizations are emerging in its place—organizations that are corporate in form but have no public shareholders and are not listed or traded on organized exchanges. These organizations use public and private debt, rather than public equity, as their major source of capital. Their primary owners are not households but large institutions and entrepreneurs that […] -
Assessing the Long-Term Value of Advertising
Sales & Marketing Magazine ArticleAdvertising is an investment which generates sales revenue over time. The duration and amount of the revenue depends on the loyalty of customers, the... -
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?
Sales & Marketing Digital ArticleA survival guide for the new, privacy-centric iOS 14.5. -
Spielberg Variables
Sales & Marketing Magazine ArticleUnilever applies the principles of feature film directing and editing to turn so-so commercials into winners. -
Holding Onto Your Marketing Budget in a Downturn
Sales & Marketing Digital ArticleSix actions for marketing leaders. -
Is Your Next Great CEO a Management Consultant?
Organizational Development Digital ArticleCompanies shouldn't overlook this unorthodox path to the C-suite. -
The Revitalization of Everything: The Law of the Microcosm
Entrepreneurship Magazine ArticleFrom Ronald Reagan’s White House to the centers of French socialism, from the speeches of Democratic liberals to the pages of Britain’s Economist, one assumption about U.S. technology has long held firm: a key American asset is the startup culture of Silicon Valley and similar centers of entrepreneurship. In the late 1980s, however, the heralds […] -
“Over Time, the Market Will Demand This Information”
Customer experience SpotlightA conversation with Vanguard chairman emeritus Jack Brennan -
Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH (HBR OnPoint Enhanced Edition)
Strategy & Execution Magazine ArticleFew companies can boast a collection of star brands like LVMH Moet Hennessy Louis Vuitton, the French powerhouse that owns the likes of Dior, Dom Perignon,... -
Us vs. Them: The Minefield of Comparative Ads
Marketing Magazine ArticleTo introduce its more effective eye drops, Schering-Plough took aim at the market leader with this line in its magazine ads: “New OcuClear relieves three times longer than Visine.” To tout its exclusive manufacturing process that makes Folgers decaffeinated crystals produce darker coffee, Procter & Gamble ran print ads with Folgers and “the leading brand” […] -
How Brands Can Build Successful Relationships with Influencers
Sales & Marketing Digital ArticleWhat many marketers get wrong. -
Smarter Offshoring
Technology & Operations Magazine ArticleDuring the past 15 years, companies have flocked to a handful of cities in India and Eastern Europe for offshore service functions. As a result, the most...
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Infosys' Relationship Scorecard: Measuring Transformational Partnerships
Leadership & Managing People Case Study11.95View Details This case analyzes Infosys' innovative approach to measuring performance in client relations. Infosys' strategy is evolving to build transformational... -
Ford vs. GM: The Evolution of Mass Production (A)
Technology & Operations Case Study11.95View Details This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth... -
EverTrue: Mobile Technology Development (A)
Innovation & Entrepreneurship Case Study11.95View Details Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding... -
Differences at Work: Will (A)
Leadership & Managing People Case Study11.95View Details In Differences at Work: Will (A), HBS Case No. 9-408-013 is set in London. Will, a gay man, must decide how to react to a senior colleague's question... -
Starling Trust Sciences: Measuring Trust in Organizations
Innovation & Entrepreneurship Case Study11.95View Details Stephen Scott needed to decide whether to keep his behavioral analytics startup in the people analytics sector or shift his company into the RegTech sector.... -
Banff Aspen Lodge: Staffing for Success
Organizational Development Case Study11.95View Details In July 2018, the general manager of the Banff Aspen Lodge in Alberta, Canada, needed to fill two vacancies at the Front Desk. He faced several challenges... -
Headspace vs. Calm: A Mindful Competition
Sales & Marketing Case Study11.95View Details By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated... -
Marquee: Reinventing the Business of Nightlife (Multimedia Case)
Management Tool25.00View Details In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City-based nightclub Marquee.... -
Delwarca Software Remote Support Unit
Technology & Operations Case Study8.95View Details Delwarca Software provides business software to large corporate clients around the world. The firm serves customers who prefer to assemble corporate solutions... -
RBC: Transforming Transformation (A)
Organizational Development Case Study11.95View Details Historically, personal and commercial banks (P&CB) maintained long relationships with their clients who tended to do most if not all of their banking... -
Constellation Brands' Investment in Canopy Growth: Aiming High
Finance & Accounting Case Study11.95View Details In 2017, Constellation Brands, the U.S. based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018,... -
Sales Force Management at Nobel Ilac
Sales & Marketing Case Study11.95View Details Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide.... -
Community Health Workers in Zambia: Incentive Design and Management
Organizational Development Case Study11.95View Details This case examines the various considerations relevant to selecting and compensating workers in a context where their work involves a pro-social component.... -
Eyeo's Adblock Plus: Consumer Movement or Advertising Toll Booth?
Strategy & Execution Case Study11.95View Details The case centers on Eyeo GmbH, a German software development company, whose main product is Adblock Plus, the world's leading ad blocking browser extension... -
Hella India Lighting Limited: Transforming Human Resources
Organizational Development Case Study11.95View Details Striving for Great Place to Work (GPTW) culture enabled Hella India Lighting Limited (HIL), a company that manufactured automotive lighting, to recover... -
Aspen Technology, Inc.: Currency Hedging Review
Finance & Accounting Case Study11.95View Details The chief financial officer of a rapidly growing U.S.-based software firm that sells its process-control software to industrial users around the globe... -
Cisco Systems: Developing a Human Capital Strategy (A)
Organizational Development Case Study11.95View Details Like many technology organizations in the late 1990s, Cisco was booming. It grew so quickly, in fact, that it was bringing in up to 1,000 new employees... -
Building Community at Terra Nova Consulting
Leadership & Managing People Case Study11.95View Details This case describes the challenges faced by the president of an engineering and environmental services consulting firm (Terra Nova Consulting) as it seeks... -
Performance Development at GE: Shaping a Fit-For-Purpose Performance Management System (C)
Leadership & Managing People Case Study5.00View Details In 2013, GE implemented the FastWorks program, an initiative that utilized tools and methods adapted from start-up methodologies to make the company more... -
In-housing Digital Marketing at Sprint Corp.
Sales & Marketing Case Study11.95View Details In the fall of 2019, Sprint's Chief Digital Officer Rob Roy reflected on the telecom's efforts to improve the effectiveness of its digital marketing campaigns....
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Infosys' Relationship Scorecard: Measuring Transformational Partnerships
Leadership & Managing People Case Study11.95View Details This case analyzes Infosys' innovative approach to measuring performance in client relations. Infosys' strategy is evolving to build transformational... -
When People Pay Attention to Video Ads and Why
Marketing Digital ArticleContext is key. -
Work-From-Home Regulations Are Coming. Companies Aren't Ready.
Management Digital ArticleA growing web of regulatory minutiae governing flexible working arrangements around the world poses an acute challenge for multinationals. These companies... -
When Upbeat Commercials Backfire
Marketing Digital ArticleMarketers, take note. -
Ford vs. GM: The Evolution of Mass Production (A)
Technology & Operations Case Study11.95View Details This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth... -
EverTrue: Mobile Technology Development (A)
Innovation & Entrepreneurship Case Study11.95View Details Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding... -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Effective Public Management
Strategic planning Magazine ArticlePolitical scientists, legislators, educators, business executives, lawyers, consumerists—practically everyone, it sometimes seems—is calling for better public management. For businessmen, the need is especially important because they feel surrounded by government institutions with which they are legally required to interact. But enthusiasm for good government is one thing; understanding the nature of it, to say nothing […] -
Differences at Work: Will (A)
Leadership & Managing People Case Study11.95View Details In Differences at Work: Will (A), HBS Case No. 9-408-013 is set in London. Will, a gay man, must decide how to react to a senior colleague's question... -
Starling Trust Sciences: Measuring Trust in Organizations
Innovation & Entrepreneurship Case Study11.95View Details Stephen Scott needed to decide whether to keep his behavioral analytics startup in the people analytics sector or shift his company into the RegTech sector....