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Managing Demographic Risk
Economics Magazine ArticleAn aging workforce will compel businesses to change how they operate and could even threaten some companies’ viability. How vulnerable is your business? -
“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
Just in Time for the Holidays (Commentary for HBR Case Study)
Technology & Operations Magazine ArticleIt's the busiest time of year for North Pole Workshops. Production is in high gear, and the elves are on overtime in the sprint toward Christmas. But... -
Sustainability's Faustian Dilemma
Strategy & Execution Digital ArticleWe all remember the SunChips Episode of 2010. Frito-Lay introduced bio-degradable packaging for SunChips in March, and was surprised to see sales of the... -
The One Thing VCs Could Do Immediately to Increase Returns
Consumer behavior Digital ArticleHow investors can start seeing more opportunities. -
High-Tech Touchpoints Are Changing Customer Experience
Sales & Marketing Digital ArticleAs technology becomes more powerful and affordable, your company is only limited by its imagination. -
Great Marketing Is Utilitarian
Sales & Marketing Digital ArticlePeople don't use branded apps because most branded apps are useless. -
Looking Ahead: Implications of the Present
Managing people Magazine ArticlePeter F. Drucker claims to have made his last prediction late in 1929 when he forecast a quick recovery for the stock market, thereby inoculating himself against the folly of making further predictions. Nevertheless, the instinct to look ahead is profoundly human. We, the editors of the Harvard Business Review, have thus chosen the occasion […] -
Make Your Best Customers Even Better
Sales & Marketing Magazine ArticleCompanies that focus on their "superconsumers"--a subset of heavy consumers who are highly engaged with a category and a brand--can realize even greater... -
The New Science of Customer Emotions
Strategy & Execution VideoThey can be a source of competitive advantage and growth. -
Conformity and the Crowd
Innovation & Entrepreneurship Magazine ArticleCompanies have developed "mass customization" tools that allow customers to design their own products; and social media lets people get input from friends... -
Using Technology to Create a Better Customer Experience
Sales & Marketing Digital ArticleYour strategy should be driven by relationship-building - not shiny new tech. -
Ethical Frameworks for AI Aren’t Enough
Technology and analytics Digital ArticleYou need to be able translate your principles into metrics your team can use. -
Stretching Your Global Mindset
International business Digital ArticleHow well do you really understand the world beyond your own country’s borders? Do you value all human beings equally or are you more sympathetic toward people who are closer and more similar to you? What does it matter for business and for society? Several readers of my previous post have commented that mindsets or […] -
The CEO of Hershey on Turning a Candy Company into a Snacks Empire
Corporate strategy Magazine ArticleHershey executed a bold new strategy by learning to be more entrepreneurial, adaptable, and agile. -
How to Measure Inclusion in the Workplace
Consumer behavior Digital ArticleSeven key elements to look at, according to research. -
What's the Value of a Like?
Sales & Marketing Magazine ArticleBrands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase... -
A Diverse Board Is an Independent Board
Boards Digital ArticleAnd window dressing doesn’t cut it. -
How Brand Building and Performance Marketing Can Work Together
Brand management Magazine ArticleWith the right metrics, you can increase the return on both. -
Immigration Is at the Heart of U.S. Competitiveness
Consumer behavior Digital ArticleThe CEO of Carbonite tells his story.
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Brannigan Foods: Strategic Marketing Planning
Sales & Marketing Case Study8.95View Details The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining... -
PSI India--Will Balbir Pasha Help Fight AIDS? (B)
Communication Case Study5.00View Details An abstract is not available for this product. -
Culinarian Cookware: Pondering Price Promotion
Sales & Marketing Case Study8.95View Details In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products.... -
Consumer Behavior Exercise (C)
Sales & Marketing Case Study8.95View Details Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision.... -
Riverstone
Sales & Marketing Case Study11.95View Details In 2020, Luke Minion and the leadership team at Riverstone, a hog producer founded in 2013 in Shandong, China, were evaluating Riverstone's strategy as... -
Siebel Systems: Anatomy of a Sale, Part 1
Sales & Marketing Case Study11.95View Details How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly.... -
Nalli Silk Sarees (B)
Finance & Accounting Case Study5.00View Details Supplement for case 113004 -
Wumart Stores: China's Response to Wal-Mart
Strategy & Execution Case Study11.95View Details Wumart Stores (Wumart) is a privately owned, indigenous Chinese retail chain operation founded by a private entrepreneur in 1994. The decade after its... -
Beauregard Textile Co.
Strategy & Execution Case Study11.95View Details The sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information... -
Pandora Radio: Fire Unprofitable Customers?
Technology & Operations Case Study11.95View Details Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get... -
BMWFilms
Sales & Marketing Case Study11.95View Details Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign... -
Zithromax Z-Pak and the "Biaxin BBQ" (A)
Sales & Marketing Case Study11.95View Details The Biaxin case deals with competition in the mature market for antibiotics designed for use in the treatment of bacterial respiratory infections. The... -
RogersCasey Alternative Investments: Innovative Response to the Distribution Challenge
Finance & Accounting Case Study11.95View Details RogersCasey Alternative Investments faces the challenge of managing distributions of stock by the private equity investors in which their clients have... -
Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor
Sales & Marketing Case Study11.95View Details Mahindra & Mahindra Limited was the largest manufacturer of farm equipment in India, with a more than 40 per cent market share. It manufactured five different... -
Amazon: Merging Digital and Physical Worlds for Market Growth
Sales & Marketing Case Study11.95View Details This case study focuses on enterprise considerations when entering into new sales modalities. Retail shopping models had long been considered binary -... -
Gucci: Staying Relevant in Luxury over a Century
Sales & Marketing Case Study11.95View Details This case describes the journey of Gucci, a hundred-year-old luxury fashion brand, and how over the years it has reinvented its designs and marketing... -
Consumer Behavior Exercise (D)
Sales & Marketing Case Study8.95View Details Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences.... -
Colgate: Regaining Leadership in India's Sensitive Teeth Market
Sales & Marketing Case Study11.95View Details In April 2013, Colgate-Palmolive, a long-term front runner in a consumer goods business that specialized in oral care products, lost its dominance for... -
Lifting the Vail: Largest U.S. Snow Sports Resort Operator Takes on Climate Change
Management Case Study11.95View Details "Vail Resorts, one of the world's largest snow sports resort management companies, faces serious climate change issues. For years, the organization tried... -
Fisher-Price Toys, Inc.
Sales & Marketing Case Study11.95View Details Reviews new product introduction and pricing decisions for a riding toy designed for preschool children. Designed to provide background in buyer behavior,...
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Managing Demographic Risk
Economics Magazine ArticleAn aging workforce will compel businesses to change how they operate and could even threaten some companies’ viability. How vulnerable is your business? -
“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
Brannigan Foods: Strategic Marketing Planning
Sales & Marketing Case Study8.95View Details The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining... -
7 Pieces of Bad Career Advice Women Should Ignore
Stop telling women to be more confident. -
Just in Time for the Holidays (Commentary for HBR Case Study)
Technology & Operations Magazine ArticleIt's the busiest time of year for North Pole Workshops. Production is in high gear, and the elves are on overtime in the sprint toward Christmas. But... -
PSI India--Will Balbir Pasha Help Fight AIDS? (B)
Communication Case Study5.00View Details An abstract is not available for this product. -
Sustainability's Faustian Dilemma
Strategy & Execution Digital ArticleWe all remember the SunChips Episode of 2010. Frito-Lay introduced bio-degradable packaging for SunChips in March, and was surprised to see sales of the... -
Culinarian Cookware: Pondering Price Promotion
Sales & Marketing Case Study8.95View Details In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products.... -
The One Thing VCs Could Do Immediately to Increase Returns
Consumer behavior Digital ArticleHow investors can start seeing more opportunities. -
Consumer Behavior Exercise (C)
Sales & Marketing Case Study8.95View Details Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision....