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“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
Managing Demographic Risk
Economics Magazine ArticleAn aging workforce will compel businesses to change how they operate and could even threaten some companies’ viability. How vulnerable is your business? -
Using Data to Provide Better Health Care to New York's Homeless
Sales & Marketing Digital ArticleHelping the largest homeless population in the U.S. -
The One Thing VCs Could Do Immediately to Increase Returns
Consumer behavior Digital ArticleHow investors can start seeing more opportunities. -
Creativity in Advertising: When It Works and When It Doesn't
Sales & Marketing Magazine ArticleDo highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes... -
Looking Ahead: Implications of the Present
Managing people Magazine ArticlePeter F. Drucker claims to have made his last prediction late in 1929 when he forecast a quick recovery for the stock market, thereby inoculating himself against the folly of making further predictions. Nevertheless, the instinct to look ahead is profoundly human. We, the editors of the Harvard Business Review, have thus chosen the occasion […] -
Mining Unconscious Wisdom
Sales & Marketing Magazine ArticleThe true power in the collective wisdom of crowds isn't in people's expressed opinions--it's buried deep inside your company's database. New tools are... -
Branding in the Digital Age: You're Spending Your Money in All the Wrong Places
Sales & Marketing Magazine ArticleConsumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That... -
Yahoo, Tumblr, and the Loyalty Factor
Sales & Marketing Digital ArticleThe acquisition will only work if Yahoo listens more intently to its new users. -
Ethical Frameworks for AI Aren’t Enough
Technology and analytics Digital ArticleYou need to be able translate your principles into metrics your team can use. -
Stretching Your Global Mindset
International business Digital ArticleHow well do you really understand the world beyond your own country’s borders? Do you value all human beings equally or are you more sympathetic toward people who are closer and more similar to you? What does it matter for business and for society? Several readers of my previous post have commented that mindsets or […] -
Neuromarketing: What You Need to Know
Consumer behavior Digital ArticleA report on the state of the art -
How to Measure Inclusion in the Workplace
Consumer behavior Digital ArticleSeven key elements to look at, according to research. -
A Diverse Board Is an Independent Board
Boards Digital ArticleAnd window dressing doesn’t cut it. -
Inside the Success of South Korean Brands
Sales & Marketing Digital ArticleThe specific and effective strategies that catapulted these brands to global success. -
How Companies Can Meet the Needs of a Changing Workforce
Leadership & Managing People Digital ArticleGender and age trends are redefining the "standard" career trajectory. -
Immigration Is at the Heart of U.S. Competitiveness
Consumer behavior Digital ArticleThe CEO of Carbonite tells his story. -
Inside the Mind of the Chinese Consumer
Consumer behavior Magazine ArticleFor the last decade, the Gallup Organization has surveyed the people of China, as both consumers of goods and employees of the companies that produce those goods. The data provide a unique picture of changing consumer attitudes, market opportunities, and management challenges. -
Are Customers Lying to Your Chatbot?
Leadership & Managing People Digital ArticleResearch finds that people are more than twice as likely to lie when interacting with a digital system than when talking to a human.
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Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study11.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
PORTS: China's Walk in the Global Luxury Fashion Boulevard
Global Business Case Study11.95View Details As a luxury fashion goods producer and marketer, what made PORTS different from other high-end European and American labels was its distinctive background... -
Headspace vs. Calm: A Mindful Competition
Sales & Marketing Case Study11.95View Details By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated... -
Brandless: Disrupting Consumer Packaged Goods
Sales & Marketing Case Study11.95View Details Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious... -
Strategic Use of Music in Marketing: A Selective Review
Sales & Marketing Case Study8.95View Details Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. -
The World Trade Organization and Tobacco Plain Packaging: Is Packaging Adverting and Does It Influence Consumption?
Sales & Marketing Case Study11.95View Details This case has stimulated some of the most engaged discussions in my 25 years of case teaching. Students will embrace opposing sides in debating how much... -
PSI India--Will Balbir Pasha Help Fight AIDS? (B)
Communication Case Study5.00View Details An abstract is not available for this product. -
Consumer Behavior Exercise (B)
Sales & Marketing Case Study8.95View Details Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The... -
"No More Uncle": Asian Men's Beauty Care in the Forefront of Gender-Neutral Marketing
Sales & Marketing Case Study11.95View Details This descriptive case discusses an emerging global market trend and opportunity - the increasing use of beauty products by men, especially those in Asia.... -
Glossier: Co-Creating a Cult Brand with a Digital Community
Sales & Marketing Case Study11.95View Details Glossier's proclaimed strategy was "born from content, fueled by community". The digital-first, direct-to-consumer beauty brand had experienced rapid... -
Culinarian Cookware: Pondering Price Promotion
Sales & Marketing Case Study8.95View Details In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products.... -
Marketing Reading: Consumer Behavior and the Buying Process
Sales & Marketing Tool40.00View Details Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading... -
Harley-Davidson: Building a Brand Through Consumer Engagement
Strategy & Execution Case Study11.95View Details This case describes the brand-building efforts of Harley-Davidson and some of the programs the company has used to maintain a dialogue with consumers.... -
Brannigan Foods: Strategic Marketing Planning
Sales & Marketing Case Study8.95View Details The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining... -
J.C. Penney's "Fair and Square" Strategy (Abridged)
Sales & Marketing Case Study11.95View Details As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes... -
Asea Brown Boveri (Condensed)
Finance & Accounting Case Study11.95View Details The merger of Asea AB and BBC Brown Boveri required a restructuring of operations and a change in organizational cultures. Competitive success also necessitated... -
Rock Pharmacy: Rocked?
Sales & Marketing Case Study11.95View Details Driven by a passion to develop his own brand, Sandeep Yadav started Rock Pharmacy in 2014 in a rented area of 700 square feet and with seed capital of... -
Apple Stores
Sales & Marketing Case Study11.95View Details This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail.... -
Chain Saw Industry in 1974
Strategy & Execution Case Study11.95View Details Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant... -
Hillshire Farm: Growth Opportunities in Snacking
Sales & Marketing Case Study11.95View Details Megan Huddleston, head of marketing for Tyson's Hillshire Farm brand, seeks new growth with a brand extension. But which product line and brand envelope...
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“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
Managing Demographic Risk
Economics Magazine ArticleAn aging workforce will compel businesses to change how they operate and could even threaten some companies’ viability. How vulnerable is your business? -
Using Data to Provide Better Health Care to New York's Homeless
Sales & Marketing Digital ArticleHelping the largest homeless population in the U.S. -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study11.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
The One Thing VCs Could Do Immediately to Increase Returns
Consumer behavior Digital ArticleHow investors can start seeing more opportunities. -
Creativity in Advertising: When It Works and When It Doesn't
Sales & Marketing Magazine ArticleDo highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes... -
PORTS: China's Walk in the Global Luxury Fashion Boulevard
Global Business Case Study11.95View Details As a luxury fashion goods producer and marketer, what made PORTS different from other high-end European and American labels was its distinctive background... -
Headspace vs. Calm: A Mindful Competition
Sales & Marketing Case Study11.95View Details By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated... -
Looking Ahead: Implications of the Present
Managing people Magazine ArticlePeter F. Drucker claims to have made his last prediction late in 1929 when he forecast a quick recovery for the stock market, thereby inoculating himself against the folly of making further predictions. Nevertheless, the instinct to look ahead is profoundly human. We, the editors of the Harvard Business Review, have thus chosen the occasion […] -
Mining Unconscious Wisdom
Sales & Marketing Magazine ArticleThe true power in the collective wisdom of crowds isn't in people's expressed opinions--it's buried deep inside your company's database. New tools are...