I had an interesting conversation earlier this week with a very experienced consultant whose company works with many of the largest financial services providers in the world — the banks, funds, and insurance companies we’ve all heard of. He told me that a lot of them were noticing the same disturbing trend: their younger customers really didn’t like them.
Do Your Younger Customers Even Like Your Company?
I had an interesting conversation earlier this week with a very experienced consultant whose company works with many of the largest financial services providers in the world — the banks, funds, and insurance companies we’ve all heard of. He told me that a lot of them were noticing the same disturbing trend: their younger customers […]
March 14, 2011
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.