There is a lot of hair in India. That was the blinding insight that started our quest to develop a disruptive business in India’s men’s grooming market. Our idea was to port the efficient, affordable QB House model that is popular in Singapore and other Asian markets to India (QB House is detailed in the section titled “Remember: Quality is Relative” of The Little Black Book of Innovation). We would launch a series of single-chair kiosks that offered high-quality hair cutting, shaving, and related grooming services at affordable prices. We saw a wide open market, what is sometimes called a white space, blue ocean, or greenfield market.
Don’t Make These Mistakes When Entering a New Market
There may be very good reasons no one has seized the opportunity you see.
October 18, 2012
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Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.