Do meaningful stuff that matters the most: it’s my mantra for a movement dedicated to toppling the old order, and seeding a better economy instead. So here are this week’s candidates for my occasional series called “Green Shoots.” Check out Hyperakt, a design studio based in Brooklyn whose motto is “meaningful design for the common good.” What’s so awesome about that? One way to see that mission is as the basis for a simple market positioning strategy: Hyperakt’s trying to grab a share of the underserved market for nonprofits, and the nascent market for social entrepreneurship. All very well.
Green Shoots: MyGengo and Hyperakt
Do meaningful stuff that matters the most: it’s my mantra for a movement dedicated to toppling the old order, and seeding a better economy instead. So here are this week’s candidates for my occasional series called “Green Shoots.” Check out Hyperakt, a design studio based in Brooklyn whose motto is “meaningful design for the common […]
September 17, 2010
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New!
HBR Learning
Business Case Development Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Business Case Development. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Make your next business case more compelling.