Growth strategy

Bonuses and other forms of incentive compensation are an effective motivator of executives to achieve ever higher earnings per share. The drive to produce short-term results, however, often influences management to forgo investment in capital equipment and R&D that would benefit the corporation several years hence even more than improved earnings next year would. The […]

Growing sustainably means doing the right thing for all your stakeholders.

A data-driven approach to design, measurement, and implementation

Early in their lives most markets go through a short period of dizzying growth that defines the competitive landscape. Heed the advice of a person who has survived the ride: If you don’t make the right moves then, you won’t get a second chance.

Create new markets for growth without destroying existing companies or jobs.

And why your company can’t ignore it.

Interviews with top executives reveal how to manage a new digital business alongside your core offering.

How to design referral programs that encourage growth without sacrificing profitability.

Watch Out for Those S Curves

Racing toward the future of human coexperience in a safe and civil community

Machines are taking over much of what marketers do today.

Successful companies lose momentum for four main reasons. All are within management’s control if spotted in time.

Here’s a cautionary tale: In 2004, when online video provider Akimbo decided to combine a set-top box with a movie-downloading service, it seemed like the perfect offering. The product and service were inextricably linked—one was worthless without the other. Sales of the DVR would drive a steady revenue stream from subscription fees, and customers wanting […]

Targeting the middle market can be lucrative—but companies won’t be able to deliver unless they start from scratch.

Which is your organization facing?

The specific and effective strategies that catapulted these brands to global success.

Adaptiveness and cross-cultural awareness are in-demand traits.

When the author was tapped to join Levi Strauss, in 2011, the company's financial performance had been erratic for a decade. He went on a listening tour,...

Bernard Liautaud is cofounder and CEO of Paris-based Business Objects, a $425 million developer of business intelligence software. Here he describes his incremental approach to building a global sales presence: In their early years, companies often try to create large sales infrastructures as quickly as possible. They look at a market like Texas and say, […]

Most successful new companies eventually face a predictable crisis that the authors call "stall-out"--a sudden large drop in revenue and profit growth...