I used to be largely indifferent to claims about the use of private data for targeted advertising, even as I worried about privacy more generally. How much of an intrusion was it, really, for a merchant to hit me with a banner ad for dog food instead of cat food, since it had reason to believe I owned a dog? And any users who were sensitive about their personal information could just click on a menu and simply opt out of that kind of tracking.
How to Exercise the Power You Didn’t Ask For
Doctors do it. Banks do it. To avoid the heaviest hand of regulation, platforms should become fiduciaries, too.
September 19, 2018
· Long read
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