When I started using my new Amazon Kindle, it became clear to me that CEO Jeff Bezos is trying to dominate the entire value chain in content, from author to consumption. At a svelte 10.3 ounces, my Kindle, through its free Whispernet connection, can download from 115,000 books, 327 blogs, 18 newspapers, and 15 magazines. It can also play MP3 music, read and send email, browse the internet, look up the meaning of any English word, view Word and HTML files – and it boots up in less than 10 seconds. On the other hand, some of the functions are clunky – the browser is rudimentary and it does not support core file types like PDF. Yet, I find reading on it easier than “using” paper. We need to also remember that this is Kindle version 1.