What will customers expect from electric vehicles? It is a critical question that automobile companies are debating right now. And the way in which companies answer the question carries important lessons for innovators.
Innovation Lessons from Electric Cars
What will customers expect from electric vehicles? It is a critical question that automobile companies are debating right now. And the way in which companies answer the question carries important lessons for innovators. Nissan believes that customers will use electric vehicles primarily for short trips around town, which mirrors most people’s current car usage. The […]
October 19, 2010
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New!
HBR Learning
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.