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“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
A Dedicated Team of Problem Solvers Can Help Big Companies Act Like Lean Startups
Technology & Operations Digital ArticleHow Experian does it. -
Managing Demographic Risk
Economics Magazine ArticleAn aging workforce will compel businesses to change how they operate and could even threaten some companies’ viability. How vulnerable is your business? -
Using Data to Provide Better Health Care to New York's Homeless
Sales & Marketing Digital ArticleHelping the largest homeless population in the U.S. -
Trust, but Verify
Organizational culture Magazine ArticleTrust among team members is good—usually. But with some teams, too much trust can actually depress performance, finds Claus Langfred, a professor of organizational behavior at Washington University in St. Louis. Langfred surveyed 71 self-managing teams of MBA students to measure levels of trust, self-monitoring, and autonomy within them. The teams worked for four months […] -
The One Thing VCs Could Do Immediately to Increase Returns
Consumer behavior Digital ArticleHow investors can start seeing more opportunities. -
Creativity in Advertising: When It Works and When It Doesn't
Sales & Marketing Magazine ArticleDo highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes... -
How to Stop Customers from Fixating on Price
Market research Magazine ArticleSurprisingly, your best tool for getting people to see beyond price may be the price itself. -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
Looking Ahead: Implications of the Present
Managing people Magazine ArticlePeter F. Drucker claims to have made his last prediction late in 1929 when he forecast a quick recovery for the stock market, thereby inoculating himself against the folly of making further predictions. Nevertheless, the instinct to look ahead is profoundly human. We, the editors of the Harvard Business Review, have thus chosen the occasion […] -
Mining Unconscious Wisdom
Sales & Marketing Magazine ArticleThe true power in the collective wisdom of crowds isn't in people's expressed opinions--it's buried deep inside your company's database. New tools are... -
Branding in the Digital Age: You're Spending Your Money in All the Wrong Places
Sales & Marketing Magazine ArticleConsumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That... -
When, Where, and How to Test Market
Sales & Marketing Magazine ArticleTest marketing has proper uses and serious limitations. It provides a measure of sales performance and the opportunity to identify and correct any weaknesses... -
Yahoo, Tumblr, and the Loyalty Factor
Sales & Marketing Digital ArticleThe acquisition will only work if Yahoo listens more intently to its new users. -
Is Programmatic Advertising the Future of Marketing?
Customer experience Digital ArticleMachines are taking over much of what marketers do today. -
Ethical Frameworks for AI Aren’t Enough
Technology and analytics Digital ArticleYou need to be able translate your principles into metrics your team can use. -
Create a Nelson Mandela Brand
Sales & Marketing Digital ArticleRecently, I sat in a meeting with some of our best clients and pondered the constant chase of brand attributes that we as marketers often find ourselves... -
Don’t Be Undersold!
Competitive strategy Magazine ArticleA new class of European discounters have U.S. retailers squarely in their sights. -
Change Your Market, Not Your Product
Sales & Marketing VideoTasia Malakasis, owner of Belle Chevre, defines product management as a method of communication that differentiates your offering from the rest of the... -
What It Takes to Build a Startup into a Brand
Innovation & Entrepreneurship Digital ArticleLessons from Howard Schultz, Leslie Wexner, and Brunello Cucinelli.
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GACL: Balancing Employee Satisfaction and Productivity
Organizational Development Case Study11.95View Details Gujarat Automotive Corporation Limited (GACL) was an Indian manufacturing company that made bus bodies. The firm was a subsidiary of Tata Motors Limited,... -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study11.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
PORTS: China's Walk in the Global Luxury Fashion Boulevard
Global Business Case Study11.95View Details As a luxury fashion goods producer and marketer, what made PORTS different from other high-end European and American labels was its distinctive background... -
Headspace vs. Calm: A Mindful Competition
Sales & Marketing Case Study11.95View Details By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated... -
Tackling Low Completion Rates - A Compare.com Conundrum (C)
Sales & Marketing Case Study5.00View Details Supplement to case UV7459. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem.... -
The New Normal 2009 (A)
Finance & Accounting Case Study8.95View Details Recent dramatic global events suggest that the future financial landscape will be much different than what we see today. In a world where money, people... -
Four Products: Predicting Diffusion
Sales & Marketing Case Study11.95View Details One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative... -
Brandless: Disrupting Consumer Packaged Goods
Sales & Marketing Case Study11.95View Details Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious... -
Strategic Use of Music in Marketing: A Selective Review
Sales & Marketing Case Study8.95View Details Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. -
The World Trade Organization and Tobacco Plain Packaging: Is Packaging Adverting and Does It Influence Consumption?
Sales & Marketing Case Study11.95View Details This case has stimulated some of the most engaged discussions in my 25 years of case teaching. Students will embrace opposing sides in debating how much... -
PSI India--Will Balbir Pasha Help Fight AIDS? (B)
Communication Case Study5.00View Details An abstract is not available for this product. -
Consumer Behavior Exercise (B)
Sales & Marketing Case Study8.95View Details Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The... -
"No More Uncle": Asian Men's Beauty Care in the Forefront of Gender-Neutral Marketing
Sales & Marketing Case Study11.95View Details This descriptive case discusses an emerging global market trend and opportunity - the increasing use of beauty products by men, especially those in Asia.... -
Glossier: Co-Creating a Cult Brand with a Digital Community
Sales & Marketing Case Study11.95View Details Glossier's proclaimed strategy was "born from content, fueled by community". The digital-first, direct-to-consumer beauty brand had experienced rapid... -
Angie's List: Ratings Pioneer Turns 20
Sales & Marketing Case Study11.95View Details In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination... -
PANELpro
Sales & Marketing Case Study11.95View Details PANELpro is a startup company and presently a subcontract assembler of control panels. Its president is a former high-tech executive with technological,... -
Culinarian Cookware: Pondering Price Promotion
Sales & Marketing Case Study8.95View Details In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products.... -
Marketing Reading: Consumer Behavior and the Buying Process
Sales & Marketing Tool40.00View Details Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading... -
Vicks Health Care Division: Project Scorpio (C)
Sales & Marketing Case Study5.00View Details Reveals that the new products executives have decided to recommend national expansion. They have to develop a justification and preliminary marketing...
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“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
GACL: Balancing Employee Satisfaction and Productivity
Organizational Development Case Study11.95View Details Gujarat Automotive Corporation Limited (GACL) was an Indian manufacturing company that made bus bodies. The firm was a subsidiary of Tata Motors Limited,... -
A Dedicated Team of Problem Solvers Can Help Big Companies Act Like Lean Startups
Technology & Operations Digital ArticleHow Experian does it. -
Managing Demographic Risk
Economics Magazine ArticleAn aging workforce will compel businesses to change how they operate and could even threaten some companies’ viability. How vulnerable is your business? -
Using Data to Provide Better Health Care to New York's Homeless
Sales & Marketing Digital ArticleHelping the largest homeless population in the U.S. -
Trust, but Verify
Organizational culture Magazine ArticleTrust among team members is good—usually. But with some teams, too much trust can actually depress performance, finds Claus Langfred, a professor of organizational behavior at Washington University in St. Louis. Langfred surveyed 71 self-managing teams of MBA students to measure levels of trust, self-monitoring, and autonomy within them. The teams worked for four months […] -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study11.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
The One Thing VCs Could Do Immediately to Increase Returns
Consumer behavior Digital ArticleHow investors can start seeing more opportunities. -
Creativity in Advertising: When It Works and When It Doesn't
Sales & Marketing Magazine ArticleDo highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes... -
PORTS: China's Walk in the Global Luxury Fashion Boulevard
Global Business Case Study11.95View Details As a luxury fashion goods producer and marketer, what made PORTS different from other high-end European and American labels was its distinctive background...