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Yahoo, Tumblr, and the Loyalty Factor
Sales & Marketing Digital ArticleThe acquisition will only work if Yahoo listens more intently to its new users. -
Why Has the EV Market Stalled?
Marketing Digital ArticleIf automakers want to boost sales, they must cater to a different set of interests and concerns. -
The Truth About Aging Populations
Organizational Development Magazine ArticleThe "dependency ratio" assumes that every adult below age 65 contributes to society, and everybody above 65 is a burden. The author argues that education... -
We Know Female CEOs Get Paid More, But We Don't Know Why
Leadership & Managing People Digital ArticleResearch offers some clues. -
Diversity Doesn't Stick Without Inclusion
Organizational Development Digital ArticleThe latter is harder to measure but just as important. -
What One Health Care CEO Is Learning from the Pandemic
Technology & Operations Digital ArticleSeven lessons. -
The 10 Commitments Companies Must Make to Advance Racial Justice
Leadership & Managing People Digital ArticleYou've made a public statement of support. What's next? -
The Organizational Reasons Police Departments Don't Change
Leadership & Managing People Digital Article"Rogue cops" are actually an institutional problem. -
Do You Know Why Your Company Needs a Chief Diversity Officer?
Leadership & Managing People Digital ArticleSix questions to ask before you fill the role. -
How Companies Can Identify Racial and Gender Bias in Their Customer Service
Sales & Marketing Digital ArticleAn internal audit is the first step. -
Research: Political Polarization Is Changing How Americans Work and Shop
Finance & Accounting Digital ArticlePeople avoid helping the other side, even at their own expense. -
Research: Black Employees Are More Likely to Be Promoted When They Were Referred by Another Employee
Organizational Development ResearchThe same is not true for women. -
Cane Mutiny: Managing a Graying Workforce (HBR Case Study and Commentary)
Organizational Development Magazine ArticleFrank Heberer, a human resources manager at Medignostics, has proposed a long-term HR strategy for the German midsize pharmaceutical company. All his... -
They Bought In. Now They Want to Bail Out. (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleChief Technology Officer Barry Golding is meeting with Mathews & Co.'s department heads to ask for another round of investment so he can begin implementing... -
10 Ways to Mitigate Bias in Your Company's Decision Making
Leadership & Managing People Digital ArticleFocus on the everyday choices that add up. -
Adults Behave Better When Teddy Bears Are in the Room
Organizational Development Magazine ArticleCould the presence of teddy bears make executives behave more ethically? New research shows that adults cheat less and are more generous when reminders... -
It's Time for U.S. Business Leaders to Talk About Reparations
Leadership & Managing People Digital ArticleThe private sector can lead the way to national reconciliation. -
Smarter Segmentation for Your Sales Force
Customer experience Magazine ArticleMedical-equipment supplier Hill-Rom accelerated its growth by segmenting customers in a new way and tackling their most pressing problems. -
Will Wall Street Be Able to Earn the Trust of Younger Investors?
Innovation & Leadership Digital ArticleFinance is facing the same challenges that have upended industries like television. -
It's Time to Ban Hidden Fees
Sales & Marketing Digital ArticlePricing sleight-of-hand is bad for consumers.
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Student Success at Georgia State University (B)
Technology & Operations Case Study5.00View Details This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that... -
Tantan: Love at Right Swipe
Sales & Marketing Case Study11.95View Details In July 2016, the founder and chief executive officer of Tantan, a Chinese mobile dating application, considered the progress made by his firm since its... -
Marble Slab Creamery: A Grand Occasion
Sales & Marketing Case Study11.95View Details The franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta,... -
Ontela PicDeck (A) - Spanish Translation
Sales & Marketing Case Study11.95View Details Ontela, a technology start-up company, has introduced an innovative service called PicDeck that improves the mobile imaging experience for wireless subscribers.... -
Sales Force Management at Nobel Ilac
Sales & Marketing Case Study11.95View Details Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide.... -
Pandastroller: Accelerating Expansion of a Stroller-Sharing Business
Strategy & Execution Case Study5.00View Details This case explores the implementation of Huanxin's shared stroller scheme 'Pandastroller', launched in September 2017. To achieve rapid growth, Pandastroller... -
"No More Uncle": Asian Men's Beauty Care in the Forefront of Gender-Neutral Marketing
Sales & Marketing Case Study11.95View Details This descriptive case discusses an emerging global market trend and opportunity - the increasing use of beauty products by men, especially those in Asia.... -
Price Discrimination
Strategy & Execution Case Study8.95View Details This note, which is introductory in nature, provides a classification scheme for some of the more common examples of price discrimination. For each case... -
Marks & Spencer: The Phoenix Rises (Multimedia Case)
Strategy & Execution Tool25.00View Details Enables users to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining.... -
Arlan Hamilton and Backstage Capital
Innovation & Entrepreneurship Case Study11.95View Details Frustrated by an inability to convince existing venture capital firms to invest in companies led by women, people of color, and LGBT founders, Arlan Hamilton... -
Stihl Incorporated: Go-to-Market Strategy for Next-Generation Consumers
Strategy & Execution Case Study11.95View Details Andreas Stihl AG is the world's leading manufacturer of chain saws and other outdoor handheld power equipment. Based on marketing challenges in its high-volume... -
Carolinas HealthCare System: Consumer Analytics
Sales & Marketing Case Study11.95View Details In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas... -
Altius Golf and the Fighter Brand
Sales & Marketing Case Study8.95View Details Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial... -
Talbots: A Classic
Sales & Marketing Case Study11.95View Details This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover.... -
Carcierge: An Innovative Approach to Car Sales
Sales & Marketing Case Study11.95View Details In February 2016, the principal dealer of several European luxury automotive dealerships learned from Audi of America LLC (Audi) that he would have to... -
Ellen Schall and the Department of Juvenile Justice
Leadership & Managing People Case Study11.95View Details This "Innovations in State and Local Government" case begins in January 1983, when Ellen Schall is appointed commissioner of New York City's Department... -
Radio Mirchi: Entry into the Kolkata Market
Sales & Marketing Case Study11.95View Details Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was... -
Year Up
Innovation & Entrepreneurship Case Study11.95View Details Gerald Chertavian, an HBS graduate and successful tech entrepreneur, founded Year Up in 2000. He sought to provide opportunity via education and job training... -
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
Sales & Marketing Case Study11.95View Details The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale... -
Sachi Superfoods: In Pursuit of the Next Superfood
Management Case Study11.95View Details After importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to...
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Student Success at Georgia State University (B)
Technology & Operations Case Study5.00View Details This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that... -
Tantan: Love at Right Swipe
Sales & Marketing Case Study11.95View Details In July 2016, the founder and chief executive officer of Tantan, a Chinese mobile dating application, considered the progress made by his firm since its... -
Marble Slab Creamery: A Grand Occasion
Sales & Marketing Case Study11.95View Details The franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta,... -
Ontela PicDeck (A) - Spanish Translation
Sales & Marketing Case Study11.95View Details Ontela, a technology start-up company, has introduced an innovative service called PicDeck that improves the mobile imaging experience for wireless subscribers.... -
Sales Force Management at Nobel Ilac
Sales & Marketing Case Study11.95View Details Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide.... -
Yahoo, Tumblr, and the Loyalty Factor
Sales & Marketing Digital ArticleThe acquisition will only work if Yahoo listens more intently to its new users. -
Pandastroller: Accelerating Expansion of a Stroller-Sharing Business
Strategy & Execution Case Study5.00View Details This case explores the implementation of Huanxin's shared stroller scheme 'Pandastroller', launched in September 2017. To achieve rapid growth, Pandastroller... -
"No More Uncle": Asian Men's Beauty Care in the Forefront of Gender-Neutral Marketing
Sales & Marketing Case Study11.95View Details This descriptive case discusses an emerging global market trend and opportunity - the increasing use of beauty products by men, especially those in Asia.... -
Price Discrimination
Strategy & Execution Case Study8.95View Details This note, which is introductory in nature, provides a classification scheme for some of the more common examples of price discrimination. For each case... -
Why Has the EV Market Stalled?
Marketing Digital ArticleIf automakers want to boost sales, they must cater to a different set of interests and concerns.