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Two Questions to Ask When Entering a Negotiation
Communication Digital ArticleThe Writers' Guild of America (WGA) strike is now behind us, and new episodes of our favorite shows are once again in production. Given the tremendous... -
Life's Work: An Interview with Jann Wenner
Leadership & Managing People Magazine ArticleThe cofounder of Rolling Stone discusses how a magazine launched on the fly revolutionized music journalism, changed the way politics and social issues... -
Tackling the Problem of Subscribers Who Binge...Then Bail
Strategy & Execution Digital ArticleThree strategies to help streaming services reduce subscriber churn. -
Have NBC and Fox Forgotten Enough to Disrupt?
Innovation & Leadership Digital ArticleMy last post argued that disruption in online video was likely to come from someone outside the industry. Yet, consummate industry insiders NBC Universal... -
Feedback - the American Idol Way
Communication Digital ArticleLast night, American Idol gave eight contestants another shot at becoming a star. All of the evening's young singers had failed to make it through in... -
Why Isn't Hulu Better?
Strategy & Execution Digital ArticleIt's chasing Netflix, but its structure has held it back. -
Making Sense of the NFT Marketplace
Strategy Digital ArticlePartnering with the right platform is the critical first step to driving customer engagement and securing your position in this new digital economy. -
Life's Work: An Interview with Martin Baron
Leadership & Managing People Magazine ArticleThe former top editor of the Boston Globe and the Washington Post talks about the Globe's investigation of the Catholic Church sex abuse scandal, attacks... -
Why NBC's Quarterlife Failed to Disrupt
Innovation & Leadership Digital ArticleIf you blinked, you missed NBC Universal's hotly hyped new show "Quarterlife." After airing a single episode on NBC, the media titan decided to move the... -
3 Strategic Questions the Media Industry's Future Depends On
Innovation & Entrepreneurship Digital ArticleThe balancing act between human creativity and technology. -
AT&T, Time Warner, and What Makes Vertical Mergers Succeed
Strategy & Execution Digital ArticleCould the telecom giant accomplish the same thing with a contract? -
The Strategy Behind TikTok's Global Rise
Strategy & Execution Digital ArticleThe video app has a version for China's internet and a version for the rest of the world.
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Bonnier News Group in 2023:Sustaining Profitable Digital Growth
Management Case Study11.95View Details This case is the third in a series that explores how the storied Swedish media company, Bonnier News, is transforming itself to succeed in the digital... -
Netflix, Inc.
Management Case Study11.95View Details The case is set in 2023. The protagonists are Ted Sarandos and Greg Peters, co-CEOs of Netflix, a subscription streaming service and content production... -
Southwest Airlines: Cutting through the Storm (A)
Management Case Study11.95View Details Winter Storm Elliott was a major storm system that grounded air travel across the United States in the days before and after Christmas of 2022. While... -
Turnaround at Warner Bros. Discovery
Management Case Study11.95View Details In May 2021, Discovery, Inc. announced the acquisition of WarnerMedia from AT&T, with David Zaslav to become the Chief Executive Officer of the new consolidated... -
Youku Tudou: Shaping Entertainment and Media in China
Technology & Operations Case Study11.95View Details Both founded in the mid-2000s as two of China's earliest online video platforms and both emphasizing creative, original content, Youku and Tudou enjoyed... -
Fugumobile: Setting Up a Local Digital Marketing Company in China
Management Case Study11.95View Details In 2006, two entrepreneurs founded Fugumobile Co. Ltd., a digital marketing agency based in Shanghai, China. The company grew organically in China by... -
EbonyLife Media (A)
Strategy & Execution Case Study11.95View Details Founded by Mosunmola "Mo" Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria's... -
David Beckham (B): Signing Lionel Messi to Inter Miami CF
Management Case Study11.95View Details In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one... -
Hannah Beachler: Worldbuilding in Wakanda
Management Case Study11.95View Details Hannah Beachler combines a collection of diverse interests and experiences as she pursues a career as a Production Designer in Hollywood. Collaborations... -
Roku 2021
Strategy & Execution Case Study11.95View Details This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming... -
Cisco Systems Inc.: Caste Conundrum Regarding Diversity and Inclusion
Organizational Development Case Study11.95View Details Cisco Systems Inc. (Cisco) was a modern technology company with a culturally diverse workforce. In 2008, it embarked on a plan to establish "a culture... -
George Soros: A Life in Full
30.00View Details A compelling new picture of one of the most important, complex, and misunderstood figures of our time. The name George Soros is recognized around the... -
Digital Transformation at The Washington Post: Innovating for the Next Generation
Strategy & Execution Case Study11.95View Details The Washington Post (The Post) is one of the world's most respected news-media organizations. After joining The Post as CEO and publisher in 2014, Fred... -
Peloton Interactive, Inc.
Management Case Study11.95View Details The case is set in the fall of 2022. The protagonist is Barry McCarthy, who replaced John Foley, Peloton's founder, as CEO earlier that year. Peloton... -
Warner Bros. Discovery
Strategy & Execution Case Study11.95View Details In May 2021, Warner Bros. Discovery was created as a merger of AT&T's WarnerMedia division with Discovery Inc. In mid-2022, this company would begin to... -
Digital transformation in Swiss public broadcasting (A): Leading & accelerating change at SRF
Management Case Study11.95View Details This case examines the leadership challenges faced by Nathalie Wappler, the new CEO of SRF, a public media company that operates in the German-speaking... -
ZOLOZ: Biometric Identification Technology Empowering Digital Transformation
Management Case Study11.95View Details ZOLOZ, a biometrics platform within the Chinese technology provider Ant Group, served more than one hundred million overseas users with its advanced biometrics... -
Katie Couric Media: Landing the First Client
Innovation & Entrepreneurship Case Study11.95View Details In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media... -
Mossack Fonseca: Panama Papers
Technology & Operations Case Study11.95View Details Mossack Fonseca, a Panama-based law firm, specializes in Corporate Law, fiduciary services, investment advice, and international business. In April 2016,... -
Midea: The digital transformation of a home appliances giant
Management Case Study11.95View Details Over the past decade, Asian companies have been launching accelerated and wide-ranging digital transformation initiatives. This has enabled some of them...
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Bonnier News Group in 2023:Sustaining Profitable Digital Growth
Management Case Study11.95View Details This case is the third in a series that explores how the storied Swedish media company, Bonnier News, is transforming itself to succeed in the digital... -
Netflix, Inc.
Management Case Study11.95View Details The case is set in 2023. The protagonists are Ted Sarandos and Greg Peters, co-CEOs of Netflix, a subscription streaming service and content production... -
Southwest Airlines: Cutting through the Storm (A)
Management Case Study11.95View Details Winter Storm Elliott was a major storm system that grounded air travel across the United States in the days before and after Christmas of 2022. While... -
Turnaround at Warner Bros. Discovery
Management Case Study11.95View Details In May 2021, Discovery, Inc. announced the acquisition of WarnerMedia from AT&T, with David Zaslav to become the Chief Executive Officer of the new consolidated... -
Youku Tudou: Shaping Entertainment and Media in China
Technology & Operations Case Study11.95View Details Both founded in the mid-2000s as two of China's earliest online video platforms and both emphasizing creative, original content, Youku and Tudou enjoyed... -
Fugumobile: Setting Up a Local Digital Marketing Company in China
Management Case Study11.95View Details In 2006, two entrepreneurs founded Fugumobile Co. Ltd., a digital marketing agency based in Shanghai, China. The company grew organically in China by... -
EbonyLife Media (A)
Strategy & Execution Case Study11.95View Details Founded by Mosunmola "Mo" Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria's... -
Two Questions to Ask When Entering a Negotiation
Communication Digital ArticleThe Writers' Guild of America (WGA) strike is now behind us, and new episodes of our favorite shows are once again in production. Given the tremendous... -
David Beckham (B): Signing Lionel Messi to Inter Miami CF
Management Case Study11.95View Details In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one... -
Life's Work: An Interview with Jann Wenner
Leadership & Managing People Magazine ArticleThe cofounder of Rolling Stone discusses how a magazine launched on the fly revolutionized music journalism, changed the way politics and social issues...