While writing our book Jugaad Innovation, we’ve come across many innovators in the U.S. who are using the jugaad mindset — a frugal, flexible, and feisty approach to take on the country’s major socioeconomic issues. Not surprisingly, a significant number of the innovators we met were Millennials, many of whom are cynical about large corporations. According to The Affluence Collaborative, 40% of Millennials want to launch their own business. From our point of view, the role model for this do-it-yourself (DIY) generation is not Bill Gates, Steve Jobs, or even Mark Zuckerberg, as you might expect, but could well be the fictional TV character MacGyver: the resourceful secret agent who was able to extricate himself from any predicament using a Swiss Army knife and duct tape. Like MacGyver, the resilient DIY generation believes in doing more with less.
Millennials Are the MacGyvers of Business
While writing our book Jugaad Innovation, we’ve come across many innovators in the U.S. who are using the jugaad mindset — a frugal, flexible, and feisty approach to take on the country’s major socioeconomic issues. Not surprisingly, a significant number of the innovators we met were Millennials, many of whom are cynical about large corporations. […]
March 13, 2012