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Are Your Digital Platforms Wasting Your Customers’ Time?
Customer experience Digital ArticleInstead of just responding to requests, anticipate people’s needs. -
Using Mobile Phones to Capture Customer Experiences
Customer experience Digital ArticleThis post is part of Creating a Customer-Centered Organization. How well do you know your customers? We’re guessing not as well as you would like to … and not as well as you’ll need to in the future. Understanding customers has never been more important as empowered, fickle consumers take less notice of your marketing […] -
When First Movers Are Rewarded, and When They're Not
Innovation & Leadership Digital ArticleWhat a study of mobile phone makers reveals. -
Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?
Competitive strategy Magazine ArticleA brick-and-mortar retailer searches for a response to “showrooming.” -
Like It or Not, More Employees Are Using Their Own Devices
Technology & Operations VideoIt seems to pay off, even when companies ban it. -
The Decline of Yahoo in Its Own Words
Mobile and wireless technology Digital ArticleIt was 2012 before they really started talking about mobile, according to their earnings calls. -
In Mobile Advertising, Timing Is Everything
Marketing Digital ArticleCompanies need an approach that changes as their customers do. -
The Rise of WhatsApp in Brazil Is About More than Just Messaging
Mobile and wireless technology Digital ArticleIt opens up a whole new world of digital marketing. -
The Battle Over iPhones in India
Global strategy Digital ArticleWithout better contextual intelligence, Apple faces a tough challenge. -
What Mobile App Developers Know About Designing Great Customer Experiences
Innovation & Leadership Digital ArticleNotes from the frontier of pricing strategy. -
Are Super-Apps Coming to the U.S. Market?
Technology and analytics Digital ArticleSomething super-ish is more likely than a true WeChat equivalent. -
Quality vs Frequency: What’s Your Mobile Strategy?
Marketing Digital ArticleYour mobile experiences should match your customers’ expectations. -
Building a Mobile App Is Not a Mobile Strategy
Strategy Digital ArticleEveryone wants their own mobile application. In the last year, I have heard this consistently. In fact, mobile analytics firm Distimo claims 91 of the top 100 brands have their own mobile app (up from 51 just 18 months ago). On the surface this sounds great, right? I can use my big brand name to […] -
Getting Multichannel Marketing Right
Marketing Digital ArticleLessons from Nordstrom, Sirius XM, and others. -
Doing Business in India Requires a Mobile-First Strategy
Technology & Operations Digital ArticleNo matter what industry you're in. -
6 Ways AI Could Disrupt Your Business
Technology & Operations Digital ArticleAsk these questions now to plan for the challenges ahead. -
Cracking the Mobile Advertising Code
Marketing Digital ArticleA better way to allocate mobile ad dollars. -
How Mobile Phones Can "Reverse Innovate" Health Care
Innovation & Leadership Digital ArticleNote: This blog was co-authored with Justin Chakma, an undergraduate student at the University of Toronto. One of the notable differences between emerging... -
3 Things to Watch as the Digital Side of the U.S. Presidential Campaigns Unfold
Government Digital ArticleFor Clinton, digital marketing is a science. For Trump, it’s more of an art. -
Match Group’s CEO on Innovating in a Fast-Changing Industry
Disruptive innovation Magazine ArticleAcquisitions were an important driver of Match’s growth.
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School of Rock: Tuning into Structured Empowerment (A)
Management Case Study11.95View Details In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price's... -
Headspace vs. Calm: A Mindful Competition
Sales & Marketing Case Study11.95View Details By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated... -
iRobot: Moving Beyond the Roomba
Leadership & Managing People Case Study11.95View Details The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth... -
Private 5G Networks
Management Case Study11.95View Details In the late 2010's, 5G emerged as a new standard in communication technology. 5G was designed to enable ultra-reliable low-latency communications (URLLC),... -
iPhone vs. Cell Phone
Strategy & Execution Case Study11.95View Details The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The... -
Wireless Technologies At Agriculture ITO
Leadership & Managing People Case Study11.95View Details This teaching case portrays the issues surrounding the adoption of an emerging technology (mobile internet) by Agriculture ITO - an industry training... -
Boeing 737 Max 8 - A Stalled Communication Take-Off?
Strategy & Execution Case Study11.95View Details This case focuses on a key business decision taken by The Boeing Company to counter competition from its rival Airbus - in a duopoly market. The pressure... -
Bridging the Digital Divide: Indosat's Drive for Broadband Penetration in Indonesia
Strategy & Execution Case Study11.95View Details This case discusses the concepts of broadband and its adoption in developing and developed countries around the world, specifically in Indonesia. The... -
Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility
Strategy & Execution Case Study11.95View Details In February 2021, the Indian government announced new regulations to increase the accountability of social media companies for misusing their platforms... -
Sprint: Turnaround in the U.S. Telecom Industry
Leadership & Managing People Case Study11.95View Details Sprint Corporation, a major U.S. wireless carrier, had been losing customers and suffering financially since its merger with Nextel in 2005. Sprint was... -
AEInnova: From Science to Business
Innovation & Entrepreneurship Case Study11.95View Details "Scientists and technologists encounter and develop great ideas, but usually have difficulties finding a way to take them to the market. Once they decide... -
Apple Pay
Sales & Marketing Case Study11.95View Details On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch... -
HTC and Virtual Reality (B)
Strategy & Execution Case Study5.00View Details In 2022, Cher Wang, CEO and Chairwoman of HTC, was focused on the company's pivot to virtual reality and the metaverse. Growing competition in consumer... -
School of Rock: Tuning into Structured Empowerment (B)
Management Case Study5.00View Details In September 2022, Price and his team evaluated the past year's strategies to increase Method App adoption and discussed new initiatives to consider. -
(180) Days of Quibi
Strategy & Execution Case Study11.95View Details Mobile streaming app Quibi was ready to take the entertainment world by storm at its April 2020 launch. Backed by $1.75 billion, influential investors... -
PalmSource, 2005
Strategy & Execution Case Study11.95View Details PalmSource is facing stiff competition from handheld, wireless handheld, and smart phone vendors in 2005. In addition, changes in leadership and corporate... -
TA Associates--MetroPCS (B)
Finance & Accounting Case Study6.95View Details Supplements the (A) case. -
Bell Atlantic and the Union City Schools (A): The Intelligent Network
Technology & Operations Case Study11.95View Details The first in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Provides... -
Telepass: From Tolling to Mobility Platform (Abridged)
Strategy & Execution Case Study11.95View Details Telepass, until very recently the sole processor of electronic toll payments on Italy's highways, has ambitions beyond tolling. Since the mid-2010s, the... -
Under Armour
Strategy & Execution Case Study11.95View Details After twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5...
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Are Your Digital Platforms Wasting Your Customers’ Time?
Customer experience Digital ArticleInstead of just responding to requests, anticipate people’s needs. -
School of Rock: Tuning into Structured Empowerment (A)
Management Case Study11.95View Details In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price's... -
Headspace vs. Calm: A Mindful Competition
Sales & Marketing Case Study11.95View Details By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated... -
Using Mobile Phones to Capture Customer Experiences
Customer experience Digital ArticleThis post is part of Creating a Customer-Centered Organization. How well do you know your customers? We’re guessing not as well as you would like to … and not as well as you’ll need to in the future. Understanding customers has never been more important as empowered, fickle consumers take less notice of your marketing […] -
iRobot: Moving Beyond the Roomba
Leadership & Managing People Case Study11.95View Details The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth... -
When First Movers Are Rewarded, and When They're Not
Innovation & Leadership Digital ArticleWhat a study of mobile phone makers reveals. -
Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?
Competitive strategy Magazine ArticleA brick-and-mortar retailer searches for a response to “showrooming.” -
Like It or Not, More Employees Are Using Their Own Devices
Technology & Operations VideoIt seems to pay off, even when companies ban it. -
Private 5G Networks
Management Case Study11.95View Details In the late 2010's, 5G emerged as a new standard in communication technology. 5G was designed to enable ultra-reliable low-latency communications (URLLC),... -
Innovation Performance Depends on Matching Time with Scope
Innovation VisualWhen it comes to launching new products, should your company be a pioneer or a follower? Product pioneers face more risk, but can reap big rewards. Second-movers are assured more reliable returns, but the longer they wait, the higher the chance that the largest spoils have already gone to other players. Research, however, shows that both approaches can be successful — what matters most is not simply timing but whether a company tailors its innovation strategy to whichever approach it adopts.