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Price Gouging and the Dangerous New Breed of Pharma Companies
Government policy and regulation Digital ArticleThey are prioritizing profits over R&D. -
Leadership Run Amok: The Destructive Potential of Overachievers
Organizational Development Magazine ArticleThe desire to achieve is a major source of strength in business, and it is on the rise. The authors' consulting firm has seen a steady increase in the... -
Rebuilding the R&D Engine in Big Pharma
Intellectual property Magazine ArticleTo save themselves, pharmaceutical companies will have to break up their giant R&D organizations, overhaul core processes, and put passionate scientists back in charge. -
Decisions Without Blinders
Decision making and problem solving Magazine ArticleThe “bounded awareness” phenomenon causes people to ignore critical information when making decisions. Learning to expand the limits of your awareness before you make an important choice will save you from asking “How did I miss that?” after the fact. -
A New Approach to Safely Sharing Cancer Patients' Data
Leadership & Managing People Digital ArticleBetter treatment depends on it. -
The HBR List: Breakthrough Ideas for 2010
Finance and investing Magazine ArticleWhen the business community supports an idea, change can happen fast. HBR’s annual ideas collection, compiled in cooperation with the World Economic Forum, offers 10 fresh solutions we believe would make the world better. Ranging from productivity boosting to nation building, from health care to hacking, any of the ideas presented in the following pages […] -
Cane Mutiny: Managing a Graying Workforce (HBR Case Study)
Organizational Development Magazine ArticleFrank Heberer, a human resources manager at Medignostics, has proposed a long-term HR strategy for the German midsize pharmaceutical company. All his... -
Biogen Unchained
Marketing Magazine ArticleWhen the biotech pioneer had to get a blockbuster drug to market fast, it didn’t lock itself into a rigid supply chain. It joined with partners to become a virtual manufacturer. -
Can One Business Unit Have 2 Revenue Models? (Commentary for HBR Case Study)
Strategy & Execution Magazine ArticlePeter Noll, a pharmaceutical company division chief, ponders the varying business models of two units that have just merged. Both have for years employed... -
Strategy and Your Stronger Hand
Strategy & Execution Magazine ArticleThere are two kinds of businesses in the world, says the author. Knowing what they are--and which one your company is--will guide you to the right strategic... -
Where Telemedicine Falls Short
Technology and analytics Digital ArticleIt offers enormous benefits — but can’t replace in-person visits. -
“A Players” or “A Positions”?: The Strategic Logic of Workforce Management
Succession planning Magazine ArticleA single-minded focus on finding and developing A players misses the point. A better approach is first to identify strategically critical jobs, then to invest disproportionately to ensure that the right people—doing the right things—are in those positions. -
All the Wrong Moves (HBR Case Study and Commentary)
Organizational Development Magazine ArticleNutrorim's products have been gaining national attention. In particular, sales of the company's organic, performance-enhancing sports supplement powder,... -
Who Has the D? How Clear Decision Roles Enhance Organizational Performance
Organizational Development Magazine ArticleDecisions are the coin of the realm in business. But even in highly respected companies, decisions can get stuck inside the organization like loose change.... -
How Medical Nonprofits Set Winning Strategy
Strategy Digital ArticleA study of nearly 100 organizations. -
A More Rational Approach to New-Product Development
Product development Magazine ArticleWhen development costs are high and failure is common, companies should structure research to seek truth first, success second. Experiments at Eli Lilly show how it’s done. -
Conquering a Culture of Indecision
Business communication Magazine ArticleSome people just can’t make up their minds. The same goes for some companies. Leaders can eradicate indecision by transforming the tone and content of everyday conversations at their organizations. -
Moderna v. Pfizer: What the Patent Infringement Suit Means for Biotech
Global Business Digital ArticleAfter an unusual period of cooperation, drug companies are suing each other again. -
Sexual Harassment Is Rampant in Health Care. Here’s How to Stop It.
Corporate governance Digital ArticleFive steps health organizations can take. -
How Pharma Companies Game the System to Keep Drugs Expensive
Global Business Digital ArticleThe promise of generics remains unfulfilled.
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Medfield Pharmaceuticals
Finance & Accounting Case Study11.95View Details Susan Johnson, founder and CEO of Medfield Pharmaceuticals, is faced with conflicting recommendations for extending the patent life of the company's flagship... -
Crestor
Strategy & Execution Case Study11.95View Details AstraZeneca is preparing for the launch of Crestor, the company's first entrant in the enormous and fast-growing statin category. The team responsible... -
Alltech
Sales & Marketing Case Study11.95View Details Alltech was a Lexington, Kentucky-based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018),... -
Roche Holding AG: Funding the Genentech Acquisition
Finance & Accounting Case Study11.95View Details This case examines the decision by the Swiss pharmaceutical Roche Holding AG (Roche) to offer a record $42 billion bond in February 2009. In light of... -
Sales Force Management at Nobel Ilac
Sales & Marketing Case Study11.95View Details Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide.... -
Drugstore.com
Technology & Operations Case Study11.95View Details On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington... -
Ramesh and Gargi (A)
Leadership & Managing People Case Study11.95View Details This case describes the deterioration of the relationship between three people in an organization. Ramesh, Learning and Development Head, Chrysalis Pharmaceuticals,... -
Eli Lilly--1998 (A): Strategic Challenges
Strategy & Execution Case Study11.95View Details Deals with key strategic challenges facing Eli Lilly, a highly successful U.S.-based drug company. -
Wyeth Pharmaceuticals in 2009: Transformation at the Site Level
Leadership & Managing People Case Study11.95View Details Appropriate for general management courses emphasizing lean operations strategy implementation and large-scale change management across a network of global... -
Genzyme: Engineering the Market for Orphan Drugs
Technology & Operations Case Study11.95View Details Genzyme has made money with external technology in orphan drug markets generally considered to be too small to be attractive to other drug companies.... -
Penicillin: The Miracle Drug
Management Case Study11.95View Details This case is a study of the initial discovery of penicillin and how it came to be a mass-market product. The discovery of penicillin is fascinating first... -
MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work
Sales & Marketing Case Study11.95View Details In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug,... -
Forecasting Denosumab
Sales & Marketing Case Study11.95View Details This case looks at an important business task: forecasting a new product. The case can be used to teach finance, marketing (new product introduction),... -
Phase Two: The Pharmaceutical Industry Responds to AIDS
Global Business Case Study11.95View Details Describes how major pharmaceutical firms changed their strategy and pricing policies in the years 2000 to 2002 to respond to the growing AIDS epidemic... -
Novartis: The Challenge of Success (B)
Technology & Operations Case Study5.00View Details When Dr. Daniel Vasella learned of the early Phase 1 trial results, he immediately decided what course of action Novartis would take. Students will be... -
Valeant's Battle for Allergan
Finance & Accounting Case Study11.95View Details On April 21, 2014 two companies, Valeant Pharmaceuticals and Pershing Square, announced an unsolicited merger offer for Allergan Pharmaceuticals. The... -
Bomi Mexico
Innovation & Entrepreneurship Case Study11.95View Details The Bomi Mexico case recounts the difficulties faced by Mario Sicilia, a recent CEO of Bomi Mexico, shortly after his acquisition of the company through... -
Merck: Covid-19 Vaccines
Strategy & Execution Case Study11.95View Details COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier,... -
Product Portfolio Management at Genentech
Finance & Accounting Case Study11.95View Details Genentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the... -
Professionalization of Ujwal Bharati
Global Business Case Study11.95View Details The case is woven around the decision dilemma faced by the second generation managing director of Ujwal Bharati Pharmaceuticals, a mid-size business....
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Revamping the Drug Testing System in Punjab: Public Management Challenges in a Multi-Level Governance Framework
Leadership & Managing People Case Study11.95View Details This case is about the various management challenges faced by Ali Jan, the Secretary of the Primary and Secondary Healthcare Department (P&SHD) of the... -
Price Gouging and the Dangerous New Breed of Pharma Companies
Government policy and regulation Digital ArticleThey are prioritizing profits over R&D. -
Chadwick, Inc.: The Balanced Scorecard
Finance & Accounting Case Study11.95View Details The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten... -
Hans Fritz at Novartis Thailand (A): The First Month
Leadership & Managing People Case Study11.95View Details Dr. Hans Fritz is 37 years old when he arrives in Bangkok on March 1, 1998 to assume his position as general manager of Novartis Thailand. Novartis is... -
Alltech
Sales & Marketing Case Study11.95View Details Alltech was a Lexington, Kentucky-based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018),... -
Telma: Building and Defending a Market Leader
Sales & Marketing Case Study11.95View Details This case traces the inception to rise of Telma, the flagship brand of Glenmark Pharmaceuticals, over its decade of existence. Telma based on the molecular... -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Merck: Conflict and Change
Organizational Development Case Study11.95View Details Tracks Merck's efforts to adapt to changes in the pharmaceutical industry. Key challenges include adapting Merck's internally focused, science-led culture... -
Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics
Technology & Operations Case Study11.95View Details Describes the reorganization of the drug discovery organization at Wyeth Pharmaceuticals and focuses on the decisions to: (1) centralize decision-making... -
James Burke: A Career in American Business (A)
Global Business Case Study11.95View Details Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling...