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The Risky Business of Diversification
Innovation Magazine ArticleOn the basis of a sample from the top 200 of the Fortune “500” and data from the PIMS (Profit Impact of Market Strategies) project, this author gives some guidelines for established companies on what to expect from new ventures. He points out that it takes an average of 10 to 12 years before the […] -
Don't Cut Your Marketing Budget in a Recession
Sales & Marketing Digital ArticleResearch shows that when firms reallocate it, they have more success. -
Look to Consumers to Increase Productivity
Personal productivity Magazine ArticleWhen productivity is a problem in manufacturing, managers turn to the R&D department or operations for help. In services, however, especially ones where there is a lot of contact with the customer, such in-house groups cannot by themselves improve productivity. Because services involve the customer in production, are labor intensive, and are time-bound, consumer behavior […] -
The Fight Against Zika Can't Wait for a Vaccine
Global Business Digital ArticleWe need a pandemic czar to fast-track new diagnostics. -
Design Thinking Can Help Improve Care for the Elderly
Innovation Digital ArticleStarting with products to manage prescriptions. -
Why Innovation Labs Fail, and How to Ensure Yours Doesn’t
Incubators Digital ArticleSetting up a research hub is easy. Setting it up to succeed is harder. -
The Power of Product Integrity
Product development Magazine ArticleSome companies consistently develop products that succeed with customers. Other companies often fall short. What differentiates them is integrity. Every product reflects the organization and the development process that created it. Companies that consistently develop successful products—products with integrity—are themselves coherent and integrated. Moreover, this coherence is distinguishable not just at the level of structure […] -
It’s Time to Stop Treating R&D as a Discretionary Expenditure
Innovation Digital ArticleFor digital companies, it’s an essential part of operations. -
Marketing Performance—What Do You Expect?
Project management Magazine ArticleA good plot, good friends, and full of expectation; an excellent plot, very good friends. Shakespeare, King Henry IV, Part I Special Report When trying to assess performance, there is no business function top executives worry about more than marketing. Most of them look at the marketers in their companies as something between vacuum-cleaner salespeople […] -
American Idol, Open Source, and the Million-Dollar Idea Inside You
Managing yourself Digital ArticleMaybe it’s the ongoing popularity of American Idol. Or perhaps it’s the tale of Paul Potts, who went from mobile-phone salesman to global celebrity with his victory on Britain’s Got Talent. Whatever the reason, more and more people believe that they too possess some “hidden genius” — a flair for design, a knack for writing, […] -
Design Secrets of the iPhone and BlackBerry
Product development Digital ArticleWhy is it that we can get into a rental car and know what 43 out of the 45 buttons do, but we can’t figure out how to use call forwarding on the 12-button phone that has been sitting on our desk for 10 years? This wonderful question was raised many years ago by Donald […] -
Using AI to Invent New Medical Tests
Technology & Operations Digital ArticleMayo Clinic used it to create a "bloodless blood test." -
Rebuilding the R&D Engine in Big Pharma
Intellectual property Magazine ArticleTo save themselves, pharmaceutical companies will have to break up their giant R&D organizations, overhaul core processes, and put passionate scientists back in charge. -
The CEO of Bolthouse Farms on Making Carrots Cool
Sales and marketing Magazine ArticleWhat a produce seller learned from the soft drinks industry. -
Can Building Great Products Help You Build Great Teams?
Innovation Digital ArticleSeven guidelines for people management from the product design world. -
A New Approach to Safely Sharing Cancer Patients' Data
Leadership & Managing People Digital ArticleBetter treatment depends on it. -
Organizing for High-Tech Marketing
IT management Magazine ArticleFor many established companies, becoming more effective marketers is a matter of fine tuning—increasing expenditures on promotion and advertising or reorganizing the sales force. For high-technology companies, becoming effective marketers is often a matter of starting from scratch. Such companies typically derive their initial strength from the innovations provided by the research and development function. […] -
A Look Inside Lockheed Martin's Space-Age Operations
Sales & Marketing Digital ArticleIt's transforming manufacturing. -
Raytheon CEO Gregory Hayes: How Ukraine Has Highlighted Gaps in US Defense Technologies
Global Business Digital ArticleHow does a company that gets two million hack attempts each week think about security? -
One Size Does Not Fit All in Innovation (and Never Will)
Innovation Digital ArticleI’m worried that the discussion about innovation is losing its vitality and that a handful of beliefs are becoming dangerous dogmas. Two that worry me the most are: Innovation and design should be user-centered — i.e., users are the first and foremost source of insights. Innovation processes should, therefore, start from observation of mainstream or […]
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Crestor
Strategy & Execution Case Study11.95View Details AstraZeneca is preparing for the launch of Crestor, the company's first entrant in the enormous and fast-growing statin category. The team responsible... -
Brannigan Foods: Strategic Marketing Planning
Sales & Marketing Case Study8.95View Details The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining... -
Bosch: Scaling Large Company Innovation for Strategic Advantage
Technology & Operations Case Study11.95View Details This case focuses on the Innovation Performance Management (IPM) methodology as a new approach whereby established and global companies, like Bosch, can... -
Whaling Ventures
Finance & Accounting Case Study11.95View Details Whaling was a prominent global industry in the nineteenth century and the United States was dominant. By 1850 there were about 900 whaling ships in the... -
Reinventing the Automobile: General Motors' AUTOnomy Project
Technology & Operations Case Study11.95View Details Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle... -
Ingersoll Rand: Creating Effective Engineering and Technology Centres (B)
Organizational Development Case Study5.00View Details Supplement to case W17439. -
Vermeer Technologies (A): A Company Is Born
Innovation & Entrepreneurship Case Study11.95View Details Charles Ferguson has just heard from a venture capital (VC) consortium that it is willing to finance Vermeer Technologies, a company he has cofounded... -
Ford vs. GM: The Evolution of Mass Production (B)
Technology & Operations Case Study5.00View Details This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth... -
Insight Robotics Limited: A Start-Up with a Happy Problem
Innovation & Entrepreneurship Case Study11.95View Details IRL develops products that provide fully automatic detection, reporting and prediction of unwanted incidents (e.g., forestry wildfires) and help authorities... -
Intel Research: Exploring the Future
Technology & Operations Case Study11.95View Details It is 2004 and David Tennenhouse, the director of Intel Research, is reviewing the organization he has built since 2000. Intel Research was charged with... -
Wang's Fortune Tea from China: Competing for a New Arena of the Beverage Market (B)
Sales & Marketing Case Study5.00View Details Supplement to HKU759 -
Danaka Corporation: Growth Portfolio Management
Leadership & Managing People Case Study11.95View Details A major barrier for growth of large multi-business unit firms is the inability to resource the critical initiatives to win-both in terms of dollars and... -
Horizon Group
Innovation & Entrepreneurship Case Study11.95View Details Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed... -
Hewlett-Packard: Singapore (B)
Technology & Operations Case Study5.00View Details Discusses the printer Hewlett-Packard has developed. -
Nanxi Liu: Finding the Keys to Sales Success at Enplug
Innovation & Entrepreneurship Case Study11.95View Details In 2012, Nanxi Liu and her four co-founders launched Enplug, a digital signage company that specialized in providing businesses with customizable, interactive... -
CityCenter (A): Vision and Design
Finance & Accounting Case Study11.95View Details CityCenter is a $9 billion project for MGM MIRAGE. The project's star architects have a major disagreement about a critical design issue. Bill Smith,... -
Hot Wheels: Launching The Mixed Play Experience
Sales & Marketing Case Study8.95View Details Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new... -
Merck: Covid-19 Vaccines
Strategy & Execution Case Study11.95View Details COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier,... -
Adventurous Computer Games, Inc. (Abridged)
Finance & Accounting Case Study11.95View Details A new company that manufactures computer games must begin to capitalize computer software development costs. Issues that must be addressed include the...
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The Risky Business of Diversification
Innovation Magazine ArticleOn the basis of a sample from the top 200 of the Fortune “500” and data from the PIMS (Profit Impact of Market Strategies) project, this author gives some guidelines for established companies on what to expect from new ventures. He points out that it takes an average of 10 to 12 years before the […] -
Don't Cut Your Marketing Budget in a Recession
Sales & Marketing Digital ArticleResearch shows that when firms reallocate it, they have more success. -
Crestor
Strategy & Execution Case Study11.95View Details AstraZeneca is preparing for the launch of Crestor, the company's first entrant in the enormous and fast-growing statin category. The team responsible... -
Brannigan Foods: Strategic Marketing Planning
Sales & Marketing Case Study8.95View Details The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining... -
Bosch: Scaling Large Company Innovation for Strategic Advantage
Technology & Operations Case Study11.95View Details This case focuses on the Innovation Performance Management (IPM) methodology as a new approach whereby established and global companies, like Bosch, can... -
Look to Consumers to Increase Productivity
Personal productivity Magazine ArticleWhen productivity is a problem in manufacturing, managers turn to the R&D department or operations for help. In services, however, especially ones where there is a lot of contact with the customer, such in-house groups cannot by themselves improve productivity. Because services involve the customer in production, are labor intensive, and are time-bound, consumer behavior […] -
Whaling Ventures
Finance & Accounting Case Study11.95View Details Whaling was a prominent global industry in the nineteenth century and the United States was dominant. By 1850 there were about 900 whaling ships in the... -
Reinventing the Automobile: General Motors' AUTOnomy Project
Technology & Operations Case Study11.95View Details Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle... -
The Fight Against Zika Can't Wait for a Vaccine
Global Business Digital ArticleWe need a pandemic czar to fast-track new diagnostics. -
Designing the Future: Strategy, Design, and the 4th Industrial Revolution--An Introduction to the Special Issue
Sales & Marketing Digital ArticleThis is an introduction to the special issue of California Management Review on Design Thinking (DT). This special issue joins the growing body of work...