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Should You Launch Products During a Recession?
Product launches Magazine ArticleCountercyclical rollouts can be a smart tactic—but you need to keep several factors in mind. -
A New Approach to Innovation Investment
Innovation & Leadership Digital ArticleOver the years, we've seen a lot of potentially valuable innovations flop because the companies sponsoring them were using the fundamentally wrong logic... -
Think You Have a Great Idea? Ask These 6 Questions to Gain Perspective.
Corporate strategy Digital ArticleYou might not be seeing potential hurdles. -
10 Tactics for Launching a Product Using Social Media
Sales & Marketing Digital ArticleGet customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more. -
Where Both the ACA and AHCA Fall Short, and What the Health Insurance Market Really Needs
Global Business Digital ArticleWe know what works, but the U.S. lacks the political will to implement it. -
"I Think of My Failures as a Gift"
Leadership & Managing People Magazine ArticleLafley, the former CEO of Procter & Gamble, is regarded as one of the most successful chief executives in recent history. But like everyone else, he's... -
Finding the Perfect Pace for Product Launches
Sales & Marketing Magazine ArticleWhat's the optimal number of new products to launch in a given time frame? Does it matter whether the launches are spread out or bunched together, and... -
Why Most Product Launches Fail
Sales & Marketing Magazine ArticleVeteran product launch PR executives Joan Schneider and Julie Hall examine the five most frequent reasons why new products flop: The company can't support... -
Too Soon to IPO? (HBR Case Study and Commentary)
Innovation & Entrepreneurship Magazine ArticleFour years ago, Diane Ashton and Sundeep Lal were working together at MIT on a titanium extraction project. Durable and highly heat resistant, titanium... -
3 Reasons Subscription Services Fail
Leadership & Managing People Digital ArticleSuccess isn't just about recurring revenue - it's about creating habits. -
Too Soon to IPO? (Commentary for HBR Case Study)
Innovation & Entrepreneurship Magazine ArticleFour years ago, Diane Ashton and Sundeep Lal were working together at MIT on a titanium extraction project. Durable and highly heat resistant, titanium... -
Using Experiments to Launch New Products
Experimentation Digital ArticleFour ways to do it well. -
How Xiaomi Beats Apple at Product Launches
Innovation Digital ArticleNot all companies can afford to keep secrets. -
The Best Way to Name Your Product 2.0
Sales & Marketing Magazine ArticleAlthough there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the... -
Where Most New Product Launches (But Not Apple's) Go Wrong
Innovation & Leadership Digital ArticleWith all the commotion about the Apple iPad heading into the Easter weekend, you'd have thought it was the second coming. (Certainly its arrival was greeted... -
Marketing Breakthrough Products
Sales & Marketing Magazine ArticleProducts without precedent are a tough sell; consumers stick with the goods they understand. The key to marketing breakthrough products is to educate... -
Sales Learning Curve
Sales & Marketing Magazine ArticleWhen a company launches a new product into a new market, the temptation is to ramp up sales force capacity immediately to gain customers as quickly as... -
4 Tips for Launching Minimum Viable Products Inside Big Companies
Entrepreneurial management Digital ArticleYou have to act like a real startup. -
“Good” Companies Launch More New Products
Corporate social responsibility Magazine ArticleCorporate social responsibility is becoming a clear priority: More than 6,000 companies in 135 countries have adopted the UN’s Global Compact, agreeing to align their operations with 10 principles relating to human rights, labor, environment, and corruption. But CSR remains controversial because of its impact on the bottom line. Critics charge that it saps firms—and […] -
Too Soon to IPO? (HBR Case Study)
Innovation & Entrepreneurship Magazine ArticleFour years ago, Diane Ashton and Sundeep Lal were working together at MIT on a titanium extraction project. Durable and highly heat resistant, titanium...
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Crestor
Strategy & Execution Case Study11.95View Details AstraZeneca is preparing for the launch of Crestor, the company's first entrant in the enormous and fast-growing statin category. The team responsible... -
ScoreBig
Innovation & Entrepreneurship Case Study11.95View Details The founding team at ScoreBig, an event ticketing company, is on the verge of a public launch of their product. The company has made great progress in... -
MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work
Sales & Marketing Case Study11.95View Details In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug,... -
Nestle's Nescafe Partners' Blend: The Fairtrade Decision (A)
Organizational Development Case Study11.95View Details In early 2005, Nestle is in the midst of a decision: whether or not the Fairtrade mark should be applied on Partners' Blend, a new instant coffee product... -
Cumberland Metal Industries: Engineered Products Division--1980
Sales & Marketing Case Study11.95View Details Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial... -
KONE: The MonoSpace Launch in Germany
Sales & Marketing Case Study11.95View Details Focuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has... -
Palm Computing in 1994
Sales & Marketing Case Study11.95View Details In 1992, Palm Computing was founded to create add-on software for the emerging Personal Digital Assistant (PDA) market. Initial buyers of PDAs were often... -
Zithromax Z-Pak and the "Biaxin BBQ" (A)
Sales & Marketing Case Study11.95View Details The Biaxin case deals with competition in the mature market for antibiotics designed for use in the treatment of bacterial respiratory infections. The... -
CVS: The Web Strategy
Sales & Marketing Case Study11.95View Details How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar... -
Speeding Ahead to a Better Place
Innovation & Entrepreneurship Case Study11.95View Details In mid-2008, Shai Agassi, CEO of Better Place, is in the midst of planning a paradigm shift in clean transportation. In an attempt to wean the world from... -
SATTVA eTECH: Challenges in Embedded New Product Development
Technology & Operations Case Study11.95View Details SATTVA eTECH is an electronics company involved in design and development of embedded new products. The company designs and manufactures client's requirements... -
Paydiant
Sales & Marketing Case Study11.95View Details Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers... -
GE Appliances: Reshoring Manufacturing
Strategy & Execution Case Study11.95View Details The General Electric Company's (GE's) iconic Appliances division enjoyed a significant role at the company throughout the 20th century, representing one... -
Colgate-Palmolive Co.: The Precision Toothbrush
Sales & Marketing Case Study11.95View Details Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product... -
Matching the Process of Product Development to Its Context
Sales & Marketing Case Study8.95View Details Describes how the process by which new products are brought to market differs by situations. In particular, the impact of "newness" of the product and... -
Lady Gaga (B)
Sales & Marketing Case Study5.00View Details In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges... -
Fisher-Price Toys, Inc.
Sales & Marketing Case Study11.95View Details Reviews new product introduction and pricing decisions for a riding toy designed for preschool children. Designed to provide background in buyer behavior,... -
Porcini's Pronto: "Great Italian cuisine without the wait!"
Technology & Operations Case Study8.95View Details Porcini's Inc. operates a chain of 23 full-service restaurants located near shopping malls and downtown areas in the northeastern United States. Known... -
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
Sales & Marketing Case Study8.95View Details Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program... -
Loctite Corp.: Industrial Products Group
Sales & Marketing Case Study11.95View Details A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives....
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Crestor
Strategy & Execution Case Study11.95View Details AstraZeneca is preparing for the launch of Crestor, the company's first entrant in the enormous and fast-growing statin category. The team responsible... -
ScoreBig
Innovation & Entrepreneurship Case Study11.95View Details The founding team at ScoreBig, an event ticketing company, is on the verge of a public launch of their product. The company has made great progress in... -
MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work
Sales & Marketing Case Study11.95View Details In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug,... -
Nestle's Nescafe Partners' Blend: The Fairtrade Decision (A)
Organizational Development Case Study11.95View Details In early 2005, Nestle is in the midst of a decision: whether or not the Fairtrade mark should be applied on Partners' Blend, a new instant coffee product... -
Cumberland Metal Industries: Engineered Products Division--1980
Sales & Marketing Case Study11.95View Details Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial... -
KONE: The MonoSpace Launch in Germany
Sales & Marketing Case Study11.95View Details Focuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has... -
Harvard Business Review, September/October 2023
Leadership & Managing People Magazine Issue19.95View Details Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives,... -
Palm Computing in 1994
Sales & Marketing Case Study11.95View Details In 1992, Palm Computing was founded to create add-on software for the emerging Personal Digital Assistant (PDA) market. Initial buyers of PDAs were often... -
Zithromax Z-Pak and the "Biaxin BBQ" (A)
Sales & Marketing Case Study11.95View Details The Biaxin case deals with competition in the mature market for antibiotics designed for use in the treatment of bacterial respiratory infections. The... -
CVS: The Web Strategy
Sales & Marketing Case Study11.95View Details How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar...