During the 1990s, a new trend swept the business world: Large companies began publicly articulating their moral convictions in what became known as core value statements.
Reinventing the Core Value Statement
Why companies are shifting towards more resonant expressions of their animating principles.
June 25, 2024
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Summary.
Companies are moving beyond traditional core value statements to embrace more resonant and distinctive expressions of their ethos. This shift reflects a desire for authenticity and alignment with strategic objectives, as seen in the adoption of alternative formats like credos, manifestos, and principles that resonate with specific stakeholder groups. By articulating values in a way that is uniquely their own, organizations can more effectively engage stakeholders and integrate values into their brand identity.