I was a panelist on a session on Reverse Innovation during the recently concluded World Economic Forum at Davos. The session attracted over 125 CEOs and senior executives. The conventional wisdom is that innovations originate in rich countries and the resulting products are sold horizontally in other developed countries and then sent downhill to developing countries. After all, aren’t developed nations such as the U.S. and Germany the richest and most technologically advanced nations in the world? The U.S. and Germany, for instance, have well over 300 Nobel Prize winners in science and technology whereas India and China have a combined total of less than 10. Doesn’t it, therefore, stand to reason that developed countries will be the first to adopt the next wave of innovations? Won’t the developing world adopts those innovations only when they have “caught up” economically? No. Not really.
Reverse Innovation at Davos
I was a panelist on a session on Reverse Innovation during the recently concluded World Economic Forum at Davos. The session attracted over 125 CEOs and senior executives. The conventional wisdom is that innovations originate in rich countries and the resulting products are sold horizontally in other developed countries and then sent downhill to developing […]
February 04, 2011
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.