The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents--now...
Napoleon was a blue ocean strategist ahead of his time. With his innovative approach to military warfare, he reshaped conventional war strategies. But...
This case describes how the Chinese company Huitongda created a B2B platform to systematically connect rural mom-and-pop shops with urban-market-based...
Nickel, a French fintech established in 2014, aimed to provide accessible banking services to underserved populations. Their innovative 'bank in a box'...
How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into...
This case describes how Tongwei Group, a China-based global leader in both aquafeeds and photovoltaics, created a fast-growing new market for green energy...
"Blue Ocean Strategy," the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renee Mauborgne offer up a bold,...
For the past 20 years "disruption" has been a battle cry in business. Not surprisingly, many have come to see it as a near-synonym for innovation. But...
From nearly bankrupt to a franchised chain of 150+ clinics and growing, PetWellClinic: Shifting from a Red to a Blue Ocean shows the use of blue ocean...