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The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
Your Biggest Social Media Fans Might Not Be Your Best Customers
Sales & Marketing Digital ArticleHow analytics can mislead marketers. -
The 8 Digital Productivity Tools Everyone Should Adopt
Leadership & Managing People Digital ArticleThey'll help your team, too. -
The Hidden Power of Mundane Ideas
Innovation Digital ArticlePicture this: a nutrition scientist does a study with one person, limiting him to a 1500 calorie diet and having him run for 15 minutes on a treadmill each day. The man loses three pounds in a month. Can we safely assume that this experiment, when repeated with others, will produce the exact same result? […] -
Five Ways Twitter Can Help You Conquer Distraction
Social media Digital ArticleIf you were going to design the perfect distraction, you’d probably make it irresistibly urgent, gossipy, and/or funny. You’d design it to be able to reach you any way possible, whether by e-mail, web site, or smart phone. You’d have it come from a trusted voice that you want to hear from, like a friend […] -
It’s Time for a “Slow Conversation” Movement
Business communication Digital ArticleThree resolutions that swim against the mass-connectivity tide. -
How the Sharing Economy Can Improve Your Next Business Trip
Time management Digital ArticleOn-demand services to try. -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
Do Social Deal Sites Really Work? (HBR Case Study)
Sales & Marketing Magazine ArticleThe stream of customers who visit Flanagan Theme Parks has started to dwindle. The fictional Australian company must decide, with the help of consultant... -
Great Marketing Is Utilitarian
Sales & Marketing Digital ArticlePeople don't use branded apps because most branded apps are useless. -
The Basic Social Media Mistakes Companies Still Make
Sales & Marketing Digital ArticleTo fix them, focus on the fundamentals. -
The Dirty Truth About Digital Fasts
Social media Digital ArticleLast year it was the staycation. This year it’s the digital fast. “How I unplugged” — from Twitter, from a Blackberry, from the Internet, or at the behest of the New York Times — is the new “what I did on my summer vacation.” As people trade stories about how they survived, or even thrived, […] -
The One Thing You Must Get Right When Building a Brand
Sales & Marketing Magazine ArticleIt's wrong to think we're entering a world in which traditional marketing activities will become irrelevant. Yet the scale and speed of social media make... -
How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
Conformity and the Crowd
Innovation & Entrepreneurship Magazine ArticleCompanies have developed "mass customization" tools that allow customers to design their own products; and social media lets people get input from friends... -
Online Platforms Have Become Chaos Machines. Can We Rein Them In?
Global Business Digital ArticleAn interview with MIT Sloan's Sinan Aral about the GameStop frenzy - and where we go from here. -
What Would Ashton Do—and Does It Matter?
Power and influence Magazine ArticleNew research reveals the power and limits of “influencers” -
Empowered
Organizational Development Magazine ArticleAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United... -
The Digital Economy’s Coming Subprime Crisis (And What You Can Learn From It)
Marketing Digital ArticleAre crises predictable? That’s what most economists are thinking about these days. The great Hyman Minsky spent a lifetime building a model of macroeconomic crisis, striving to do exactly that. I spent an afternoon building, presented for you here, a tiny model of microeconomic crises: how industries crash and collapse. Our subject? Why media just […]
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Ricky Martin: The Role of Reputation in a Celebrity's Career
Sales & Marketing Case Study11.95View Details Globally acclaimed singer, actor, author, and Grammy Award winner Ricky Martin "decided [on March 29, 2010] to put an end to the hell that was going on... -
Customer Relationship Management: The Tudor House Makes Amends
Sales & Marketing Case Study11.95View Details The case presents the dilemma of Sita Sen, Assistant Marketing Director at the Tudor House hotel. A disgruntled customer had posted his experience regarding... -
Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn, and Your Email
Communication Book20.00View Details From managing email to building a social media presence, making smart use of technology is essential to professional success in a digital world. But using... -
Dr. Tom Mihaljevic and Cleveland Clinic
Management Case Study11.95View Details In December 2022, Dr. Tomislav ("Tom") Mihaljevic, CEO and President of Cleveland Clinic, was reflecting on the last few years at the hospital, marked... -
The Challenges of Siting a New Headquarters: Amazon Courts New York City
Strategy & Execution Case Study11.95View Details In 2017, Amazon began its search for a second headquarters location. From 20 finalists, after a bidding process that lasted nearly a year, Amazon selected... -
EMC2: Delivering Customer Centricity
Sales & Marketing Case Study11.95View Details This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management... -
Tupperware Nordic (A): Challenges to Direct Selling in the Web 2.0 Era
Strategy & Execution Case Study11.95View Details The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative... -
Antler
Innovation & Entrepreneurship Case Study11.95View Details The case describes the founding, development, and scaling of Antler, an early-stage investment platform that invests in entrepreneurs pre-team and, in... -
Fresh to Table
Leadership & Managing People Case Study8.95View Details After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants,... -
Choosy
Innovation & Entrepreneurship Case Study11.95View Details Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar... -
SimpliFlying (A): Making a Great Idea Take Flight
Leadership & Managing People Case Study11.95View Details Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision... -
Ana by Karma: One Scarf, One Hope
Innovation & Entrepreneurship Case Study11.95View Details In 2014, a Hong Kong-based chartered accountant inadvertently started a social enterprise called Ana by Karma. The initial intent of helping an illiterate... -
The WestJet Christmas Miracle (B)
Sales & Marketing Case Study5.00View Details Supplement case to W14399. -
If We Ran the World
Strategy & Execution Case Study11.95View Details Cindy Gallop launched IfWeRanTheWorld (IWRTW) in February 2010, as what the tech world called minimum viable product, in order to real-world test Gallop's... -
Dove: Evolution of a Brand
Sales & Marketing Case Study11.95View Details Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio... -
Tupperware Nordic (B): Challenges to Direct Selling in the Web 2.0 Era
Strategy & Execution Case Study5.00View Details The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative... -
Lady Gaga (B)
Sales & Marketing Case Study5.00View Details In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges... -
Marketing Reading: Digital Marketing
Sales & Marketing Tool40.00View Details Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading... -
Generating Perceptual Maps from Social Media Data
Sales & Marketing Case Study8.95View Details Companies have long struggled to get a handle on how consumers feel about brands and products in real time. Perceptual maps are often use to help visualize... -
Twenty-Six Words that Shape the Internet
Strategy & Execution Case Study8.95View Details This note provides background on Title 47 US Code § 230, the section of federal law that protects internet companies from liability for the content shared...
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Doodling Helped This Artist Deal with Depression
Leadership & Managing People InterviewInstagram artist Chuck Mullin shares her mental health journey. -
Ricky Martin: The Role of Reputation in a Celebrity's Career
Sales & Marketing Case Study11.95View Details Globally acclaimed singer, actor, author, and Grammy Award winner Ricky Martin "decided [on March 29, 2010] to put an end to the hell that was going on... -
Customer Relationship Management: The Tudor House Makes Amends
Sales & Marketing Case Study11.95View Details The case presents the dilemma of Sita Sen, Assistant Marketing Director at the Tudor House hotel. A disgruntled customer had posted his experience regarding... -
The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
Your Biggest Social Media Fans Might Not Be Your Best Customers
Sales & Marketing Digital ArticleHow analytics can mislead marketers. -
The 8 Digital Productivity Tools Everyone Should Adopt
Leadership & Managing People Digital ArticleThey'll help your team, too. -
Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn, and Your Email
Communication Book20.00View Details From managing email to building a social media presence, making smart use of technology is essential to professional success in a digital world. But using... -
The Hidden Power of Mundane Ideas
Innovation Digital ArticlePicture this: a nutrition scientist does a study with one person, limiting him to a 1500 calorie diet and having him run for 15 minutes on a treadmill each day. The man loses three pounds in a month. Can we safely assume that this experiment, when repeated with others, will produce the exact same result? […] -
Five Ways Twitter Can Help You Conquer Distraction
Social media Digital ArticleIf you were going to design the perfect distraction, you’d probably make it irresistibly urgent, gossipy, and/or funny. You’d design it to be able to reach you any way possible, whether by e-mail, web site, or smart phone. You’d have it come from a trusted voice that you want to hear from, like a friend […]