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The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
How to Extend Your Customer Experience Through Social Media
Communication Digital ArticleI'm in Toronto this week on business. Arriving a few days early to play tourist, I tweeted for recommendations for places to eat and things to do. In... -
Twitter’s Cofounder on Creating Opportunities
Entrepreneurship Magazine ArticleTurning shared updates into a social media powerhouse -
Calculating the ROI of Customer Engagement
Sales & Marketing Digital ArticleHow to measure the effectiveness of community management. -
The Hidden Power of Mundane Ideas
Innovation Digital ArticlePicture this: a nutrition scientist does a study with one person, limiting him to a 1500 calorie diet and having him run for 15 minutes on a treadmill each day. The man loses three pounds in a month. Can we safely assume that this experiment, when repeated with others, will produce the exact same result? […] -
Five Ways Twitter Can Help You Conquer Distraction
Social media Digital ArticleIf you were going to design the perfect distraction, you’d probably make it irresistibly urgent, gossipy, and/or funny. You’d design it to be able to reach you any way possible, whether by e-mail, web site, or smart phone. You’d have it come from a trusted voice that you want to hear from, like a friend […] -
Marketers Are Not Publishing Enough Content
Sales & Marketing Digital ArticleYes, you need quality. But you also need quantity. -
It’s Time for a “Slow Conversation” Movement
Business communication Digital ArticleThree resolutions that swim against the mass-connectivity tide. -
How the Sharing Economy Can Improve Your Next Business Trip
Time management Digital ArticleOn-demand services to try. -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
The Dirty Truth About Digital Fasts
Social media Digital ArticleLast year it was the staycation. This year it’s the digital fast. “How I unplugged” — from Twitter, from a Blackberry, from the Internet, or at the behest of the New York Times — is the new “what I did on my summer vacation.” As people trade stories about how they survived, or even thrived, […] -
LinkedIn Is Not a Social Network
Leadership & Managing People Digital ArticleA couple of posts back I argued that social networking sites (Facebook, MySpace, etc.) should remain social and not be co-opted for business purposes.... -
The New Rules of Marketing Across Channels
Sales & Marketing Digital ArticleStrategies for navigating a new kind of communication landscape: the "echoverse." -
Branding in the Digital Age: You're Spending Your Money in All the Wrong Places
Sales & Marketing Magazine ArticleConsumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That... -
How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
Yahoo, Tumblr, and the Loyalty Factor
Sales & Marketing Digital ArticleThe acquisition will only work if Yahoo listens more intently to its new users. -
How Your Phone Can Help You Set Better Habits
Communication Digital ArticleThe right apps and tools to meet your goals. -
What Would Ashton Do—and Does It Matter?
Power and influence Magazine ArticleNew research reveals the power and limits of “influencers” -
The Digital Economy’s Coming Subprime Crisis (And What You Can Learn From It)
Marketing Digital ArticleAre crises predictable? That’s what most economists are thinking about these days. The great Hyman Minsky spent a lifetime building a model of macroeconomic crisis, striving to do exactly that. I spent an afternoon building, presented for you here, a tiny model of microeconomic crises: how industries crash and collapse. Our subject? Why media just […]
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Campus Sutra: The Making of an Indian Online Fashion Brand
Innovation & Entrepreneurship Case Study11.95View Details In 2016, just four years after launching their business, the four founders of Campus Sutra (a youth-oriented online fashion brand) had to decide whether... -
Work Smarter, Rule Your Email
Communication Book9.99View Details If you're looking for a way to more effectively manage your inbox, your email program's built-in filtering tools can do a lot of the heavy lifting--and... -
Worlds Collide: Work, Life, and Social Media
Communication Case Study11.95View Details While some cases may focus on using social media to advance the interests of a business or brand, this case is best positioned as a springboard for exploring... -
Findasense (B): A New Path for Scaling Up
Management Case Study5.00View Details Global digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the... -
Turbulent Times for TikTok's Platform Strategy
Strategy & Execution Case Study11.95View Details At the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world's... -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study11.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
Tupperware Nordic (B): Challenges to Direct Selling in the Web 2.0 Era
Strategy & Execution Case Study5.00View Details The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative... -
Work Smarter with LinkedIn
Communication Book9.99View Details If you think LinkedIn is just for job hunting, you're missing out on the many ways you can take advantage of this social network to build the professional... -
Volkswagen India: Das Auto Digitally
Sales & Marketing Case Study11.95View Details VW understood the customer funnel and worked backwards on planning ad inventories. ''Cost per lead'' was the key metric to measure any campaign performance.... -
Glossier: Co-Creating a Cult Brand with a Digital Community
Sales & Marketing Case Study11.95View Details Glossier's proclaimed strategy was "born from content, fueled by community". The digital-first, direct-to-consumer beauty brand had experienced rapid... -
Social Media Marketing
Sales & Marketing Case Study8.95View Details This technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing.... -
Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn, and Your Email
Communication Book20.00View Details From managing email to building a social media presence, making smart use of technology is essential to professional success in a digital world. But using... -
Philips versus Matsushita: The Competitive Battle Continues
Global Business Case Study11.95View Details Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades,... -
Hindú: Revitalizing a Colombian Tea Brand
Sales & Marketing Case Study11.95View Details In late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company's popular Hindú brand of... -
Netflix, Inc.
Management Case Study11.95View Details The case is set in 2023. The protagonists are Ted Sarandos and Greg Peters, co-CEOs of Netflix, a subscription streaming service and content production... -
The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales
Sales & Marketing Case Study11.95View Details The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated... -
Esporte Interativo
Innovation & Entrepreneurship Case Study11.95View Details Esporte Interativo (EI) successfully launched and competed in the Brazilian sports television market for over 12 years. EI basically created the category... -
Social Media in Health Care
Innovation & Entrepreneurship Case Study8.95View Details The note on Social Media in Health Care describes different educational and collaborative social media firms that affect 1) consumers, 2) physicians,... -
Fresh to Table
Leadership & Managing People Case Study8.95View Details After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants,... -
Organic Wellness: Influencing Consumer Decisions via Cause Marketing
Sales & Marketing Case Study11.95View Details Organic Wellness Products Private Limited (Organic Wellness) was founded in 2015 with the aim to create a sustainable venture for organic products that...
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Campus Sutra: The Making of an Indian Online Fashion Brand
Innovation & Entrepreneurship Case Study11.95View Details In 2016, just four years after launching their business, the four founders of Campus Sutra (a youth-oriented online fashion brand) had to decide whether... -
The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
Coping with Social Media
Web-based technologies AudioAlexandra Samuel, director of the Social + Interactive Media Centre at Emily Carr University. -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
How to Extend Your Customer Experience Through Social Media
Communication Digital ArticleI'm in Toronto this week on business. Arriving a few days early to play tourist, I tweeted for recommendations for places to eat and things to do. In... -
Work Smarter, Rule Your Email
Communication Book9.99View Details If you're looking for a way to more effectively manage your inbox, your email program's built-in filtering tools can do a lot of the heavy lifting--and... -
Worlds Collide: Work, Life, and Social Media
Communication Case Study11.95View Details While some cases may focus on using social media to advance the interests of a business or brand, this case is best positioned as a springboard for exploring... -
Findasense (B): A New Path for Scaling Up
Management Case Study5.00View Details Global digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the... -
Twitter’s Cofounder on Creating Opportunities
Entrepreneurship Magazine ArticleTurning shared updates into a social media powerhouse -
Turbulent Times for TikTok's Platform Strategy
Strategy & Execution Case Study11.95View Details At the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world's...