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How Large Language Models Reflect Human Judgment
Technology & Operations Digital ArticleOpenAI used a simple form of human feedback. -
Why Network Neutrality Is Good for Business
Web-based technologies Digital ArticleEditor’s note: For an opposing viewpoint on this topic, see Robert E. Litan’s and Hal J. Singer’s entry “Why Business Should Oppose Net Neutrality.” In business school, where I teach, students are often predisposed to see legal concepts as impenetrable and foreign. I watch the lightbulbs go on as they see that Microsoft’s antitrust woes, […] -
Chief Executives Define Their Own Data Needs
IT management Magazine ArticleHe could have been the president of any one of a number of successful and growing medium-sized companies in the electronics industry. He had spent the previous day working to salt away the acquisition of a small company that fitted an important position in the product line strategy he had evolved for his organization. Most […] -
Managing the Risks of Generative AI
Technology & Operations Digital ArticleGuidelines for companies as they implement the next generation of AI tools. -
Craigslist: In Praise of Primitive
Web-based technologies Digital ArticleEarlier this year, Gary Wolf wrote a great article in Wired magazine about Craigslist, the world’s dominant classified ad site. Wolf cites astonishing statistics: It’s the most popular site in the US for dating, jobs, and apartments. It gets more traffic than the job sites Monster, CareerBuilder, and HotJobs combined. It also gets more traffic […] -
How Managers Should Use Data
Strategy & Execution VideoWhen making decisions, follow three stages of analytical thinking to make effective use of data. -
How to Measure a Company's Real Impact
Organizational Development Digital ArticleA comprehensive new approach to quantifying an organization's footprint on the world. -
Is Your Company Using Employee Data Ethically?
Managing people Digital ArticleThe trade-offs can be complex. -
The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
Using Technology and Data for Social Impact
Social enterprise Digital ArticleMonth three of our special series on scaling entrepreneurial solutions that benefit society. -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
How to Extend Your Customer Experience Through Social Media
Communication Digital ArticleI'm in Toronto this week on business. Arriving a few days early to play tourist, I tweeted for recommendations for places to eat and things to do. In... -
Is HR the Most Analytics-Driven Function?
Human resource management Digital ArticleSurprising results from a survey of 1,500 leaders. -
Is Apple Losing Its Monopoly on Gadget Envy?
Sales & Marketing Digital ArticleSo Google's got a new phone now. Internet coverage is predictably hyperbolic, though Scott Anthony smartly puts the phone's potential to make waves into... -
Google Concedes that Technology Isn’t Free
Technology and analytics Digital Article“If you want to dance, you must pay the fiddler.” In the last six weeks, two patent transactions shook the world of mobile communications: Unlikely bedfellows Apple, Microsoft, Research in Motion, EMC, Ericsson, and Sony joined together in a creatively named consortium called Rockstar Bidco to win an auction for the patent portfolio of the […] -
In Praise of Uncertainty
Decision making and problem solving Magazine ArticleThe information technology explosion was set off by visionaries who thrive on uncertainty. Today that innovation-fueling uncertainty is in danger, a victim of its own success and excess. IT producers have historically built platforms that are useless standing alone, inviting others to parlay them into a variety of useful applications. The first PC makers shipped […] -
Innovation Lessons from Amazon
Innovation Digital ArticleWhen I started using my new Amazon Kindle, it became clear to me that CEO Jeff Bezos is trying to dominate the entire value chain in content, from author to consumption. At a svelte 10.3 ounces, my Kindle, through its free Whispernet connection, can download from 115,000 books, 327 blogs, 18 newspapers, and 15 magazines. […] -
Are Your Digital Platforms Wasting Your Customers’ Time?
Customer experience Digital ArticleInstead of just responding to requests, anticipate people’s needs. -
Inside Mount Sinai's Hospital-at-Home Program
Innovation & Entrepreneurship Digital ArticleIt led to fewer readmissions and complications. -
How Your Brand Should Use NFTs
Sales & Marketing Digital ArticleWading into a new space always comes with risk - but so does staying out of it.
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Thomson Financial: Building the Customer-Centric Firm
Strategy & Execution Case Study11.95View Details In December 1999 Thomson Financial (TF) began a radical transformation from forty-one divisions toward a more integrated firm organized around customer... -
Testing Marketing Hypotheses at WSES
Sales & Marketing Case Study11.95View Details We Sell Everything in Software (WSES) Inc., sold innovative off-the-shelf products and had customers across the world. WSES specialized in providing software... -
Campus Sutra: The Making of an Indian Online Fashion Brand
Innovation & Entrepreneurship Case Study11.95View Details In 2016, just four years after launching their business, the four founders of Campus Sutra (a youth-oriented online fashion brand) had to decide whether... -
Infosys' Relationship Scorecard: Measuring Transformational Partnerships
Leadership & Managing People Case Study11.95View Details This case analyzes Infosys' innovative approach to measuring performance in client relations. Infosys' strategy is evolving to build transformational... -
Serious Materials
Sales & Marketing Case Study11.95View Details Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category... -
Coordination: An Overview
Technology & Operations Case Study8.95View Details Designed to accompany Module II of the first-year required course on Technology and Operations Management. Particularly useful in conjunction with Corning... -
Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
Strategy & Execution Book35.00View Details Go ahead, be skeptical about big data. The author was--at first. When the term "big data" first came on the scene, bestselling author Tom Davenport ("Competing... -
Taco Bell--1994
Technology & Operations Case Study11.95View Details Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991).... -
Work Smarter, Rule Your Email
Communication Book9.99View Details If you're looking for a way to more effectively manage your inbox, your email program's built-in filtering tools can do a lot of the heavy lifting--and... -
Worlds Collide: Work, Life, and Social Media
Communication Case Study11.95View Details While some cases may focus on using social media to advance the interests of a business or brand, this case is best positioned as a springboard for exploring... -
Findasense (B): A New Path for Scaling Up
Management Case Study5.00View Details Global digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the... -
Medinas Health: Building a Medical Equipment Marketplace
Innovation & Entrepreneurship Case Study11.95View Details This case centers on the startup Medinas Health, a technology company based in Berkeley, California that aimed to increase the efficiency of the medical... -
Turbulent Times for TikTok's Platform Strategy
Strategy & Execution Case Study11.95View Details At the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world's... -
Autonomous Vehicles: Smooth or Bumpy Ride Ahead?
Sales & Marketing Case Study11.95View Details In early 2019, transportation was set to undergo a major transformation with the advent of autonomous vehicles (AVs), also referred to as driverless cars,... -
InsideSales.com (A)
Innovation & Entrepreneurship Case Study11.95View Details This case focuses on growth requirements for a company moving from its base in SMB customers (Small and Mid-Sized businesses) to Enterprise customers... -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study11.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
Performance Pay at Safelite Auto Glass (B)
Finance & Accounting Case Study5.00View Details Supplements the (A) case. -
Zalora Philippines: From Growth to Profitability
Sales & Marketing Case Study11.95View Details In May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just... -
Ad Classification at Right Media
Technology & Operations Case Study11.95View Details Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards... -
School of Rock: Tuning into Structured Empowerment (A)
Management Case Study11.95View Details In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price's...
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How Large Language Models Reflect Human Judgment
Technology & Operations Digital ArticleOpenAI used a simple form of human feedback. -
Smart Product Breakthroughs Depend on Customer Control
Management Digital ArticleSmart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time... -
Why Network Neutrality Is Good for Business
Web-based technologies Digital ArticleEditor’s note: For an opposing viewpoint on this topic, see Robert E. Litan’s and Hal J. Singer’s entry “Why Business Should Oppose Net Neutrality.” In business school, where I teach, students are often predisposed to see legal concepts as impenetrable and foreign. I watch the lightbulbs go on as they see that Microsoft’s antitrust woes, […] -
Chief Executives Define Their Own Data Needs
IT management Magazine ArticleHe could have been the president of any one of a number of successful and growing medium-sized companies in the electronics industry. He had spent the previous day working to salt away the acquisition of a small company that fitted an important position in the product line strategy he had evolved for his organization. Most […] -
Managing the Risks of Generative AI
Technology & Operations Digital ArticleGuidelines for companies as they implement the next generation of AI tools. -
Thomson Financial: Building the Customer-Centric Firm
Strategy & Execution Case Study11.95View Details In December 1999 Thomson Financial (TF) began a radical transformation from forty-one divisions toward a more integrated firm organized around customer... -
Craigslist: In Praise of Primitive
Web-based technologies Digital ArticleEarlier this year, Gary Wolf wrote a great article in Wired magazine about Craigslist, the world’s dominant classified ad site. Wolf cites astonishing statistics: It’s the most popular site in the US for dating, jobs, and apartments. It gets more traffic than the job sites Monster, CareerBuilder, and HotJobs combined. It also gets more traffic […] -
How Managers Should Use Data
Strategy & Execution VideoWhen making decisions, follow three stages of analytical thinking to make effective use of data. -
Testing Marketing Hypotheses at WSES
Sales & Marketing Case Study11.95View Details We Sell Everything in Software (WSES) Inc., sold innovative off-the-shelf products and had customers across the world. WSES specialized in providing software... -
Campus Sutra: The Making of an Indian Online Fashion Brand
Innovation & Entrepreneurship Case Study11.95View Details In 2016, just four years after launching their business, the four founders of Campus Sutra (a youth-oriented online fashion brand) had to decide whether...