Winning over Indian consumers seems to officially have become one of the global tech industry’s Next Big Things. Some estimates indicate that there will be one billion users online in the country by 2030. Although only one-fifth of its 1.3 billion people have online access today, India has already overtaken the U.S., becoming the second largest smartphone market in the world.
The Battle Over iPhones in India
Without better contextual intelligence, Apple faces a tough challenge.
April 19, 2016
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Learn how to overcome barriers when working globally.