Giving performance feedback is one of the most common ways managers help their subordinates learn and improve. Yet, research revealed that feedback could actually hurt performance: More than 20 years ago, one of us (Kluger) analyzed 607 experiments on feedback effectiveness and found that feedback caused performance to decline in 38% of cases. This happened with both positive and negative feedback, mostly when the feedback threatened how people saw themselves.
The Power of Listening in Helping People Change
Feedback is one of the most common ways we help others learn and develop. But it can backfire when people become defensive. Researchers explored whether a more subtle intervention — asking questions and listening — could be more effective. Whereas feedback is about telling employees that they need to change, listening to employees and asking them questions might make them want to change. The research findings suggest that attentive and non-judgmental listening seems to make an employee more relaxed, more self-aware of his or her strengths and weaknesses, and more willing to reflect in a non-defensive manner. This can make employees more likely to cooperate (versus compete) with other colleagues, as they become more interested in sharing their attitudes, but not necessarily in trying to persuade others to adopt them, and more open to considering other points of view. The researchers explain the main barriers to high-quality listening and offer tips to help anyone become a better listener.