Today’s technologies allow digital businesses (as well as a growing roster of traditional companies) to change prices frequently, even minute-by-minute in real time if they want to. It is not unusual for prices to change on sites like Amazon, Expedia, and Priceline several times a day. But managers are struggling to understand these tactics. How often should companies really change their prices?
The Risks of Changing Your Prices Too Often
Technology has made it easier, but strategic rules still apply.
July 06, 2015