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How the Sharing Economy Can Improve Your Next Business Trip
Time management Digital ArticleOn-demand services to try. -
How Many People Really Combine Work Trips with Vacation?
Leadership & Managing People Digital ArticleThe average worker takes 1.5 "bleisure" trips a year. -
Capturing Customers’ Spare Change
Analytics and data science Magazine ArticleGetting customers to make impulse purchases at the checkout counter has always been more of an art than a science. Now, though, the fast-food industry is combining psychology and computer technology to increase impulse buying. This new sales strategy exploits what we call the “spare-change effect”—people’s willingness to buy with change goods that they wouldn’t […] -
Sexual Harassment Is Pervasive in the Restaurant Industry. Here's What Needs to Change
Sales & Marketing Digital ArticleNo U.S. industry has more sexual harassment claims filed. -
Marketing Malpractice: The Cause and the Cure
Finance and investing Magazine ArticleMarketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation. -
Priceline's CEO on Creating an In-house Multilingual Customer Service Operation
Leadership & Managing People Magazine ArticleToday, the author writes, business can be conducted in English almost anywhere in the developed world, possibly excepting Japan. But when you build or... -
How to Avoid Frustrating Business Travel Mishaps
Managing yourself Digital ArticleA concise guide. -
Blue Oceans in Outer Space
Emerging markets Magazine ArticleTaking stock of the economic opportunities to be found beyond our planet -
Where Does the Airline Industry Go from Here?
Global Business Digital ArticleEighteen months into the pandemic, a panel of experts discuss what's changed, whether the bailouts were misspent, and if business travel is ever coming... -
How Service Companies Can Earn Customer Trust and Keep It
Brand management Digital ArticleUnited broke six important rules. -
The Darwinian Workplace
Human resource management Magazine ArticleNew technology is helping employers systematically shift more work to their best employees. -
Innovate at Your Own Risk: Deborah Wince-Smith on Competitiveness
Emerging markets Magazine ArticleThe U.S. may be the world’s leading innovator, but it won’t be for long if investors, regulators, and the legal establishment continue to penalize companies for risk taking, says Deborah Wince-Smith, president of the Council on Competitiveness. Recently, the council’s National Innovation Initiative, a leadership network of CEOs and university presidents, released a report in […] -
Blockchain Will Transform Customer Loyalty Programs
Marketing Digital ArticleTravel companies will see the biggest changes. -
The Tourism Time Bomb
Global Business Magazine ArticleThe number of international tourist visits will more than double in the next dozen years. As demand for access to hot spots outpaces capacity, some companies... -
Motivating Through Metrics
Leading teams Magazine ArticleGetting the right people on board—and then all enthusiastically pulling in the right direction—has bedeviled organizations since the time of wooden ships, when the most popular form of motivation left lash marks. Today’s corporate helmsmen may be more enlightened, but they still face the same challenge. How can a company transform its frontline crew into […] -
How Smart Speakers Are Poised to Reinvent the Travel Industry
Technology and analytics Digital ArticleTools like Alexa and Google Assistant offer a whole new way of connecting with customers. -
Who Gave That Hotel Five Stars? The Concierge…
Marketing Magazine ArticleThe question has occurred to anyone who’s had a bad meal at a restaurant that got raves on sites like Yelp!: Are user reviews written by actual customers, or do establishments post some of them themselves? It’s hard to know; many reviewers are anonymous, and it’s not easy to spot fakery just by reading […] -
Everyone Says They Listen to Their Customers-Here's How to Really Do It
Sales & Marketing Digital ArticleLessons from a luxury hotel chain. -
3 Steps to Break Out in a Tired Industry
Competitive strategy Digital ArticleFocus, eliminate, replace. -
When Stability Breeds Instability
Personal productivity Magazine ArticleIt seems to be a natural law that strength creates vulnerability. When an asteroid smacked the earth 65 million years ago, it was little rodents, not T. rex, that survived; and certainly the notion is woven through the events of September 11. Today, everyone knows that social capital—the relationships that bind communities—makes organizations strong. Well, […]
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Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa
Leadership & Managing People Case Study11.95View Details In 2018 the majority ownership of publicly owned Wilderness Safaris, the leading high-end ecotourism company in Africa with safari operations in eight... -
Pandastroller: Accelerating Expansion of a Stroller-Sharing Business
Strategy & Execution Case Study5.00View Details This case explores the implementation of Huanxin's shared stroller scheme 'Pandastroller', launched in September 2017. To achieve rapid growth, Pandastroller... -
Twiddy & Company: Trust in a Chaotic Environment
Management Case Study11.95View Details -
Carnival Cruise Lines
Strategy & Execution Case Study11.95View Details Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects... -
The End of Low-Cost Fundamentalism - The COVID Interruption
Strategy & Execution Case Study11.95View Details We review pre-COVID-19 trends, discuss the pandemic's main impact on existing models, and provide the likely new post-COVID-19 trends in the airline sector.... -
Steven B. Belkin
Innovation & Entrepreneurship Case Study5.00View Details Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar... -
Wilderness Safaris: Responses to the Covid-19 Crisis
Leadership & Managing People Case Study11.95View Details This case is an epilogue to "Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa" (2-321-020), which ends with the emergence of... -
Grupo Sidek (B)
Finance & Accounting Case Study5.00View Details Supplements the (A) case. Designed to be handed out midway through class. -
Marilyn Carlson Nelson and the Carlson Companies' Renaissance
Leadership & Managing People Case Study11.95View Details In 2005, Marilyn Carlson Nelson, CEO and chairman of the Carlson Companies, must decide whether to outsource jobs at the risk of destroying the culture... -
Vaidam Health: Facilitating Medical-Value Travel
Strategy & Execution Case Study11.95View Details Headquartered in Gurgaon, India, Vaidam Health Private Limited (Vaidam) was an online medical-value-travel (MVT) facilitator that had been hosting overseas... -
Creating a Luxury Experience at Value Retail
Sales & Marketing Case Study11.95View Details Value Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely... -
Priceline.com vs. Microsoft (A)
Innovation & Entrepreneurship Case Study11.95View Details Describes Priceline's patent of its "reverse auction" pricing mechanism, its discussions with Microsoft regarding Microsoft's license of the patent for... -
Hong Kong Disneyland (B): The HKSAR Perspective
Strategy & Execution Case Study5.00View Details In mid-1999, negotiators for the Hong Kong government and the Walt Disney Co. were having intensive discussions about the possibility of building a theme... -
Hoshi Ryokan: The World's Oldest Family Firm and the First Female Succession in 1,305 years
Management Case Study11.95View Details The case is about the Hoshi Ryokan, a hot springs hotel in Japan established more than 1,300 years ago, that is among the world's oldest family enterprises.... -
Scoot: Singapore Airlines' Low-Cost Carrier Strategy
Strategy & Execution Case Study11.95View Details In December 2019, Scoot, the low-cost carrier (LCC) launched by Singapore Airlines Limited in 2011, had successfully established itself in the Asian market,... -
Chaudhary Group: Rebuilding Nepal (B)
Innovation & Entrepreneurship Case Study5.00View Details This B case is a supplement to the Chaudhary Group: Rebuilding Nepal case. Having successfully spearheaded relief work in the aftermath of the Nepal earthquake... -
Delays at Logan Airport
Finance & Accounting Case Study11.95View Details Logan Airport is facing mounting delays for flights landings and takeoffs, especially in inclement weather. An additional runway and peak-period pricing... -
St Helena: Landing a Future for a South Atlantic Island
Strategy & Execution Case Study11.95View Details In October 2017, the first ever commercial flight landed on St Helena, one of the world's remotest islands. There had been delays building,certifying,... -
Taste of Frankenmuth: A Town in Michigan Thinks About Word-of-Mouth Referral
Technology & Operations Case Study11.95View Details A town, "Michigan's little Bavaria," discusses word-of-mouth referral. Enables students to calculate the value of word-of-mouth and understand how to...
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Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa
Leadership & Managing People Case Study11.95View Details In 2018 the majority ownership of publicly owned Wilderness Safaris, the leading high-end ecotourism company in Africa with safari operations in eight... -
How the Sharing Economy Can Improve Your Next Business Trip
Time management Digital ArticleOn-demand services to try. -
How Many People Really Combine Work Trips with Vacation?
Leadership & Managing People Digital ArticleThe average worker takes 1.5 "bleisure" trips a year. -
Pandastroller: Accelerating Expansion of a Stroller-Sharing Business
Strategy & Execution Case Study5.00View Details This case explores the implementation of Huanxin's shared stroller scheme 'Pandastroller', launched in September 2017. To achieve rapid growth, Pandastroller... -
Twiddy & Company: Trust in a Chaotic Environment
Management Case Study11.95View Details -
Carnival Cruise Lines
Strategy & Execution Case Study11.95View Details Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects... -
The End of Low-Cost Fundamentalism - The COVID Interruption
Strategy & Execution Case Study11.95View Details We review pre-COVID-19 trends, discuss the pandemic's main impact on existing models, and provide the likely new post-COVID-19 trends in the airline sector.... -
Capturing Customers’ Spare Change
Analytics and data science Magazine ArticleGetting customers to make impulse purchases at the checkout counter has always been more of an art than a science. Now, though, the fast-food industry is combining psychology and computer technology to increase impulse buying. This new sales strategy exploits what we call the “spare-change effect”—people’s willingness to buy with change goods that they wouldn’t […] -
Steven B. Belkin
Innovation & Entrepreneurship Case Study5.00View Details Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar... -
Sexual Harassment Is Pervasive in the Restaurant Industry. Here's What Needs to Change
Sales & Marketing Digital ArticleNo U.S. industry has more sexual harassment claims filed.