David A. Asch, MD, MBA is the John Morgan Professor at the Perelman School of Medicine and the Wharton School and Director of the Center for Health Care Innovation at the University of Pennsylvania.
Kevin G. Volpp, MD, is Director of the Center for Health Incentives and Behavioral Economics and the Founders’ Presidential Distinguished Professor at the Perelman School of Medicine and Wharton School of the University of Pennsylvania. Follow him on Twitter @kevin_volpp
