Smart speakers and voice assistants represent one of the best new opportunities for companies to engage with, interact with, and learn from their customers. According to Voicebot.ai’s Smart Speaker Consumer Adoption report from March 2019, 66.4 million U.S. adults own a smart speaker, comprising 26.2% of the U.S. adult population. With more than a quarter of U.S. adults owning smart speakers and interacting with brands via voice assistants regularly, now is the time for companies of all sizes and across all segments to start thinking about ways to leverage this new technology to their advantage.
Using Smart Speakers to Engage with Your Customers
Smart speakers and voice assistants represent one of the best new opportunities for companies to engage with, interact with, and learn from their customers. With more than a quarter of U.S. adults owning smart speakers and interacting with brands via voice assistants regularly, now is the time to start thinking about ways to leverage this technology. One of the common denominators among successful implementations of voice technology is the ability to reduce friction for the user – the time and effort a user spends to accomplish a task. Companies can get started by determining which areas of their total offering present opportunities to reduce friction, and how to effectively extend their brand in a genuine way. After developing their voice experiences, businesses will need to experiment and work to understand how best to drive customers toward the new voice experiences they’ve created, by making the customer aware that these voice experiences are designed to save them time and effort.