Antibusiness protestors have always sought to gain the upper hand over the corporations they target. In one theater of conflict, the Internet, they are succeeding. Fueled by a combination of passion and tech savvy, activists have launched sophisticated sites that attack individual companies with eye-catching images, useful links, forceful prose, and even audio and video streams. By contrast, most corporate sites either avoid controversial issues, such as labor and environmental practices, or address them with little more than bland text on hard-to-find pages.
A version of this article appeared in the September–October 2000 issue of Harvard Business Review.
