Web-based technologies

Editor’s note: For an opposing viewpoint on this topic, see Robert E. Litan’s and Hal J. Singer’s entry “Why Business Should Oppose Net Neutrality.” In business school, where I teach, students are often predisposed to see legal concepts as impenetrable and foreign. I watch the lightbulbs go on as they see that Microsoft’s antitrust woes, […]

Earlier this year, Gary Wolf wrote a great article in Wired magazine about Craigslist, the world’s dominant classified ad site. Wolf cites astonishing statistics: It’s the most popular site in the US for dating, jobs, and apartments. It gets more traffic than the job sites Monster, CareerBuilder, and HotJobs combined. It also gets more traffic […]

(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […]

As a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […]

I'm in Toronto this week on business. Arriving a few days early to play tourist, I tweeted for recommendations for places to eat and things to do. In...

The information technology explosion was set off by visionaries who thrive on uncertainty. Today that innovation-fueling uncertainty is in danger, a victim of its own success and excess. IT producers have historically built platforms that are useless standing alone, inviting others to parlay them into a variety of useful applications. The first PC makers shipped […]

Instead of just responding to requests, anticipate people’s needs.

Turning shared updates into a social media powerhouse

How to measure the effectiveness of community management.

Really? This is the online face of the of the Financial Crisis Inquiry Commission? The commission that's tasked with restoring the public's trust in our...

Picture this: a nutrition scientist does a study with one person, limiting him to a 1500 calorie diet and having him run for 15 minutes on a treadmill each day. The man loses three pounds in a month. Can we safely assume that this experiment, when repeated with others, will produce the exact same result? […]

If you were going to design the perfect distraction, you’d probably make it irresistibly urgent, gossipy, and/or funny. You’d design it to be able to reach you any way possible, whether by e-mail, web site, or smart phone. You’d have it come from a trusted voice that you want to hear from, like a friend […]

The Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing.

Yes, you need quality. But you also need quantity.

Google has been self-destructive recently. Last weekend, Google was exposed by engineers from Twitter, Facebook, and mySpace for interfering with their...

Three resolutions that swim against the mass-connectivity tide.

On-demand services to try.

And why your company can’t ignore it.

Some people—in particular, panicky policy makers at the Fed—fear that the new economy is a bubble about to burst. They’re dead wrong. Barring any government interference, the new economy is rock solid and here to stay.

Synthetic worlds offer marketers an attractive new hunting ground. While TV viewing declines, consumers—particularly 18- to 34-year-olds—spend hundreds of millions of hours in these shared social environments generated by powerful servers and accessible to anyone connected to the Internet. These worlds are a sort of video game that millions of people can play at the […]