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Why Network Neutrality Is Good for Business
Web-based technologies Digital ArticleEditor’s note: For an opposing viewpoint on this topic, see Robert E. Litan’s and Hal J. Singer’s entry “Why Business Should Oppose Net Neutrality.” In business school, where I teach, students are often predisposed to see legal concepts as impenetrable and foreign. I watch the lightbulbs go on as they see that Microsoft’s antitrust woes, […] -
Craigslist: In Praise of Primitive
Web-based technologies Digital ArticleEarlier this year, Gary Wolf wrote a great article in Wired magazine about Craigslist, the world’s dominant classified ad site. Wolf cites astonishing statistics: It’s the most popular site in the US for dating, jobs, and apartments. It gets more traffic than the job sites Monster, CareerBuilder, and HotJobs combined. It also gets more traffic […] -
The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
How to Extend Your Customer Experience Through Social Media
Communication Digital ArticleI'm in Toronto this week on business. Arriving a few days early to play tourist, I tweeted for recommendations for places to eat and things to do. In... -
In Praise of Uncertainty
Decision making and problem solving Magazine ArticleThe information technology explosion was set off by visionaries who thrive on uncertainty. Today that innovation-fueling uncertainty is in danger, a victim of its own success and excess. IT producers have historically built platforms that are useless standing alone, inviting others to parlay them into a variety of useful applications. The first PC makers shipped […] -
Are Your Digital Platforms Wasting Your Customers’ Time?
Customer experience Digital ArticleInstead of just responding to requests, anticipate people’s needs. -
Twitter’s Cofounder on Creating Opportunities
Entrepreneurship Magazine ArticleTurning shared updates into a social media powerhouse -
Calculating the ROI of Customer Engagement
Sales & Marketing Digital ArticleHow to measure the effectiveness of community management. -
The Financial Crisis Inquiry Commission Needs a Real Website
Sales & Marketing Digital ArticleReally? This is the online face of the of the Financial Crisis Inquiry Commission? The commission that's tasked with restoring the public's trust in our... -
The Hidden Power of Mundane Ideas
Innovation Digital ArticlePicture this: a nutrition scientist does a study with one person, limiting him to a 1500 calorie diet and having him run for 15 minutes on a treadmill each day. The man loses three pounds in a month. Can we safely assume that this experiment, when repeated with others, will produce the exact same result? […] -
Five Ways Twitter Can Help You Conquer Distraction
Social media Digital ArticleIf you were going to design the perfect distraction, you’d probably make it irresistibly urgent, gossipy, and/or funny. You’d design it to be able to reach you any way possible, whether by e-mail, web site, or smart phone. You’d have it come from a trusted voice that you want to hear from, like a friend […] -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Marketers Are Not Publishing Enough Content
Sales & Marketing Digital ArticleYes, you need quality. But you also need quantity. -
What Google's Larry Page Doesn't Understand
Sales & Marketing Digital ArticleGoogle has been self-destructive recently. Last weekend, Google was exposed by engineers from Twitter, Facebook, and mySpace for interfering with their... -
It’s Time for a “Slow Conversation” Movement
Business communication Digital ArticleThree resolutions that swim against the mass-connectivity tide. -
How the Sharing Economy Can Improve Your Next Business Trip
Time management Digital ArticleOn-demand services to try. -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
The New Economy Is Stronger Than You Think
Government policy and regulation Magazine ArticleSome people—in particular, panicky policy makers at the Fed—fear that the new economy is a bubble about to burst. They’re dead wrong. Barring any government interference, the new economy is rock solid and here to stay. -
Real Products in Imaginary Worlds
Web-based technologies Magazine ArticleSynthetic worlds offer marketers an attractive new hunting ground. While TV viewing declines, consumers—particularly 18- to 34-year-olds—spend hundreds of millions of hours in these shared social environments generated by powerful servers and accessible to anyone connected to the Internet. These worlds are a sort of video game that millions of people can play at the […]
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Campus Sutra: The Making of an Indian Online Fashion Brand
Innovation & Entrepreneurship Case Study11.95View Details In 2016, just four years after launching their business, the four founders of Campus Sutra (a youth-oriented online fashion brand) had to decide whether... -
Work Smarter, Rule Your Email
Communication Book9.99View Details If you're looking for a way to more effectively manage your inbox, your email program's built-in filtering tools can do a lot of the heavy lifting--and... -
Worlds Collide: Work, Life, and Social Media
Communication Case Study11.95View Details While some cases may focus on using social media to advance the interests of a business or brand, this case is best positioned as a springboard for exploring... -
Findasense (B): A New Path for Scaling Up
Management Case Study5.00View Details Global digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the... -
Turbulent Times for TikTok's Platform Strategy
Strategy & Execution Case Study11.95View Details At the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world's... -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study11.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
Zalora Philippines: From Growth to Profitability
Sales & Marketing Case Study11.95View Details In May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just... -
Ad Classification at Right Media
Technology & Operations Case Study11.95View Details Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards... -
Tupperware Nordic (B): Challenges to Direct Selling in the Web 2.0 Era
Strategy & Execution Case Study5.00View Details The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative... -
Radiohead: Music at Your Own Price (A)
Sales & Marketing Case Study11.95View Details In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released... -
Copilot(s): Generative AI at Microsoft and GitHub
Management Case Study11.95View Details This case tells the story of Microsoft's 2018 acquisition of GitHub and the subsequent launch of GitHub Copilot, a tool that uses generative artificial... -
Managing Online Reviews on TripAdvisor
Sales & Marketing Case Study11.95View Details In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services,... -
Work Smarter with LinkedIn
Communication Book9.99View Details If you think LinkedIn is just for job hunting, you're missing out on the many ways you can take advantage of this social network to build the professional... -
MYSQL Open Source Database in 2006 (B)
Strategy & Execution Case Study5.00View Details MySQL, an open source software firm, grew from a small $10 million company in 2004 into a successful $60 million business by 2006. As it had anticipated,... -
Volkswagen India: Das Auto Digitally
Sales & Marketing Case Study11.95View Details VW understood the customer funnel and worked backwards on planning ad inventories. ''Cost per lead'' was the key metric to measure any campaign performance.... -
Glossier: Co-Creating a Cult Brand with a Digital Community
Sales & Marketing Case Study11.95View Details Glossier's proclaimed strategy was "born from content, fueled by community". The digital-first, direct-to-consumer beauty brand had experienced rapid... -
Social Media Marketing
Sales & Marketing Case Study8.95View Details This technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing.... -
World Wide Technology and ClearOrbit: Enabling Supply Chain Collaboration
Technology & Operations Case Study11.95View Details Covers inter-firm, IT-enabled supply chain collaboration and focuses on supplier-manufacturer collaboration. To assess collaboration from a holistic point... -
Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn, and Your Email
Communication Book20.00View Details From managing email to building a social media presence, making smart use of technology is essential to professional success in a digital world. But using... -
Philips versus Matsushita: The Competitive Battle Continues
Global Business Case Study11.95View Details Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades,...
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Why Network Neutrality Is Good for Business
Web-based technologies Digital ArticleEditor’s note: For an opposing viewpoint on this topic, see Robert E. Litan’s and Hal J. Singer’s entry “Why Business Should Oppose Net Neutrality.” In business school, where I teach, students are often predisposed to see legal concepts as impenetrable and foreign. I watch the lightbulbs go on as they see that Microsoft’s antitrust woes, […] -
Craigslist: In Praise of Primitive
Web-based technologies Digital ArticleEarlier this year, Gary Wolf wrote a great article in Wired magazine about Craigslist, the world’s dominant classified ad site. Wolf cites astonishing statistics: It’s the most popular site in the US for dating, jobs, and apartments. It gets more traffic than the job sites Monster, CareerBuilder, and HotJobs combined. It also gets more traffic […] -
Campus Sutra: The Making of an Indian Online Fashion Brand
Innovation & Entrepreneurship Case Study11.95View Details In 2016, just four years after launching their business, the four founders of Campus Sutra (a youth-oriented online fashion brand) had to decide whether... -
The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
Coping with Social Media
Web-based technologies AudioAlexandra Samuel, director of the Social + Interactive Media Centre at Emily Carr University. -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
How to Extend Your Customer Experience Through Social Media
Communication Digital ArticleI'm in Toronto this week on business. Arriving a few days early to play tourist, I tweeted for recommendations for places to eat and things to do. In... -
Work Smarter, Rule Your Email
Communication Book9.99View Details If you're looking for a way to more effectively manage your inbox, your email program's built-in filtering tools can do a lot of the heavy lifting--and... -
Worlds Collide: Work, Life, and Social Media
Communication Case Study11.95View Details While some cases may focus on using social media to advance the interests of a business or brand, this case is best positioned as a springboard for exploring... -
Findasense (B): A New Path for Scaling Up
Management Case Study5.00View Details Global digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the...