Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Of course, the two contexts are very different: Companies usually engage with few customers at a time, not a large online community; they use traditional face-to-face interactions, rather than a technology platform; and their choice of partners is driven by specific business goals, rather than by engagement and passion for a brand or product category.
Why B2B Companies Struggle with Collaborative Innovation
Knowing what the traps are can help you avoid them.
March 16, 2016
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.