Companies have been working to become more data-driven for many years at this point, with mixed results. These efforts play out over time in organizations, and persistence, resilience, execution, and a relentless drive to employ data to make more informed business decisions are what distinguishes those companies that prevail from those who continue to struggle. But while the mission may remain steady, the particulars change.
Why Becoming a Data-Driven Organization Is So Hard
Company culture is often a bigger hurdle than any technical problem.
February 24, 2022
Summary.
Being data-driven has been a priority for companies for decades — but many have seen mixed results. Why? According to a new survey of executives, company culture is a harder hurdle to clear than any technical problem. On top of that, the continuing explosion of the amount of data and growing concerns over privacy and data ownership keep making the task harder. The author offers three principles to help companies achieve their goals.
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How to set the right targets, collect and analyze data, and improve key metrics.
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New!
HBR Learning
Performance Measurement Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Performance Measurement. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to set the right targets, collect and analyze data, and improve key metrics.