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The Lure of Global Branding
Globalization Magazine ArticleBrand builders everywhere think they want global brands. But global brand leadership, not global brands, should be the priority. Successful companies follow four principles to meet that goal. -
Name Your Brand with a Global Audience in Mind
Strategy & Execution Digital ArticleFive tips for positioning yourself in international markets. -
Strategic Sourcing: From Periphery to the Core
Strategy & Execution Magazine ArticleAs globalization changes the basis of competition, sourcing is moving from the periphery of corporate functions to the core. Always important in terms... -
The Globe: How to Conquer New Markets with Old Skills
Globalization Magazine ArticleThe surprising global success of Spanish companies proves the value of good old-fashioned networking. -
When Should Multinationals Move Back into Venezuela?
Global Business Digital ArticleCompanies should hope for the best and prepare for the worst. -
Does Your Company Have an India Strategy?
Strategy & Execution Digital ArticleMultinationals that don't have a plan for building subsidiaries in the country risk missing out on one of the most promising market opportunities in the... -
How Local Companies Keep Multinationals at Bay
Emerging markets Magazine ArticleTo win in the world’s fastest-growing markets, transnational giants have to compete with increasingly sophisticated homegrown champions. It isn’t easy. -
Globalization Is Becoming More About Data and Less About Stuff
Global Business Digital ArticleAnd it's changing the competitive landscape. -
The Logic of Global Business: An Interview with ABB’s Percy Barnevik
International business Magazine ArticlePercy Barnevik, president and CEO of ABB Asea Brown Boveri, is a corporate pioneer. He is moving more aggressively than any CEO in Europe, perhaps in the world, to build the new model of competitive enterprise—an organization that combines global scale and world-class technology with deep roots in local markets. He is working to give […] -
The Littlest Sales Force
Analytics and data science Magazine ArticleBernard Liautaud is cofounder and CEO of Paris-based Business Objects, a $425 million developer of business intelligence software. Here he describes his incremental approach to building a global sales presence: In their early years, companies often try to create large sales infrastructures as quickly as possible. They look at a market like Texas and say, […] -
When Culture Doesn’t Translate
Globalization Magazine ArticleHow to expand abroad without losing your company’s mojo -
Reinvention with Respect: An Interview with Jim Kelly of UPS
Leadership & Managing People Magazine ArticleWhen you think of UPS, what comes to mind? Most likely, you conjure up images of brown delivery vans, but this $30 billion company is much more than a... -
The State of Globalization in 2021
Globalization Digital ArticleTrade, capital, and information flows have stabilized, recovered, and even grown in the past year. -
Reinventing Talent Management
Leadership & Managing People SpotlightAs GE has changed its mix of businesses and strategies, the profile of its workforce has changed, too: The company has hired thousands of digerati. These... -
Implementing Inclusive Policies Across a Global Organization
Organizational Development Digital ArticleThree strategies for multinational companies. -
Abandoning Globalization Will Only Hurt U.S. Businesses
Global Business Digital ArticleFour reasons why. -
Apocalypse Now?
Globalization Magazine ArticleTo the ancient Greeks, an apocalypse was the revelation to a privileged few of something hidden from the masses. In biblical writings, the term came to denote an abrupt transition from the present age to a future age, accompanied by great upheaval and extreme outcomes. Much of the classic literature about globalization was apocalyptic in […] -
There's a Gender Gap in Internet Usage. Closing It Would Open Up Opportunities for Everyone
Leadership & Managing People Digital ArticleMore women using digital tools would increase economic growth. -
Has Trade with China Really Cost the U.S. Jobs?
Finance & Accounting Digital ArticleThe political narrative doesn't stand up to the research. -
Businesses Can No Longer Avoid Becoming Political
Global Business Digital ArticleBusiness leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. But these trends,...
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When Expanding into a Foreign Market, Your Outsider Status Is a Competitive Advantage
Global strategy Digital ArticleHow global companies can not only navigate but thrive in new territories. -
5 Myths Expats Believe About Local Employees
Cross-cultural management Digital ArticleThe staff at foreign subsidiaries are too often overlooked as essential team members. -
Building Cross-Cultural Relationships in a Global Workplace
Diversity and inclusion Digital ArticleSix elements to keep in mind as you’re trying to forge bonds. -
Is China’s Economic Dominance at an Inflection Point?
International relations Digital ArticleSix reasons why its position at the top may have been short lived. -
The Radical Reshaping of Global Trade
Social and global issues Digital ArticleHow companies can prepare for the new, fragmented, non-system that’s replacing globalization. -
AI and the New Digital Cold War
Public-private partnerships Digital ArticleCompanies and countries need to prioritize collaboration and transformation over competition and disruption. -
Digital Skills Provide a Development Path for Sub-Saharan Africa
Globalization Digital ArticleThree policies that will support younger workers — and help scale promising economic opportunities. -
The State of Globalization in 2023
Globalization Digital ArticleData disproves the notion that the world has become more regionalized in recent years. -
Does Your Company Have an India Strategy?
Global strategy Digital ArticleMultinationals that don’t have a plan for building subsidiaries in the country risk missing out on one of the most promising market opportunities in the world today. -
The U.S.–India Relationship Is Key to the Future of Tech
Globalization Digital ArticleAs tensions mount between China and the U.S., India’s role in global innovation — and who it partners with — becomes increasingly important. -
Geopolitics Are Changing. Venture Capital Must, Too.
Globalization Digital ArticleAs we shift away from the unique conditions that fueled global growth for the past 30 years, investors will need more capital — and more patience. -
Eurasia Group’s Ian Bremmer: Biggest Threat to World Is Rogue Actors – From Putin to Musk
Business and society Digital ArticleUnchecked power is dangerous in anyone’s hands. -
How Companies Can Navigate Today’s Geopolitical Risks
Risk management Digital ArticleThe rules of international business have changed. -
Has Trade with China Really Cost the U.S. Jobs?
Trade Digital ArticleThe political narrative doesn’t stand up to the research. - SPONSORED CONTENT FROM Schneider Electric
Creating a Successful Plan to Electrify Transportation Infrastructure
Social and global issues ResearchBriefing Paper Sponsored By Schneider Electric -
What the Next Era of Globalization Will Look Like
Globalization Digital ArticleA Q&A with Rana Foroohar, a columnist at the Financial Times. -
Trade Regionalization: More Hype Than Reality?
Trade Digital ArticleExperts have been predicting a shift away from global trade, but recent data suggest otherwise. -
3 Obstacles to Globalizing a Digital Platform
Global strategy Digital ArticleAnd how to overcome them. -
The State of Globalization in 2022
Globalization Digital ArticleIts collapse has been vastly overstated, according to an analysis of international flows of trade, capital, information, and people. -
Are the Risks of Global Supply Chains Starting to Outweigh the Rewards?
In addition to product costs and supplier choices, today’s managers need to consider geopolitics, logistics, sustainability, and suppliers’ health.
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Frank Cornelissen: The Great Sulfite Debate (A)
Management Case Study11.95View Details In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world's leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather... -
Venture Capital in Israel: Emergence and Globalization
Strategy & Execution Case Study11.95View Details In-depth look at the emergence of venture capital (VC) in Israel, tracking not only the industry itself, but also its many drivers, including high technology... -
Spotify: Face the Music (Update 2018)
Leadership & Managing People Case Study11.95View Details Spotify reached $3 billion in revenues in 2016, amid a booming music-streaming market that now made up 51% of the U.S. music industry's total revenues.... -
A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses
Strategy & Execution Case Study11.95View Details For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for... -
Coffee Wars in India: Starbucks 2012
Strategy & Execution Case Study11.95View Details Starbucks entered India in late 2012. This case explores Starbucks' globalization strategy, its success in China, and its vision for India. The case asks... -
Lenovo: Building a Global Brand
Sales & Marketing Case Study11.95View Details Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A... -
Riverstone
Sales & Marketing Case Study11.95View Details In 2020, Luke Minion and the leadership team at Riverstone, a hog producer founded in 2013 in Shandong, China, were evaluating Riverstone's strategy as... -
Volvo Trucks (C): Closing Volvo Global Trucks
Strategy & Execution Case Study5.00View Details Supplements the (A) case. -
IKEA in Saudi Arabia (B)
Finance & Accounting Case Study5.00View Details Supplement to case 116015. A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks... -
The Walt Disney Company: Mickey Mouse Visits Shanghai
Technology & Operations Case Study11.95View Details The strategic and tactical problems of managing the operations function in a service environment can be examined through the context of the Walt Disney... -
Power to the States: "Fiscal Wars" for FDI in Brazil
Global Business Case Study11.95View Details On January 6, 1999, Itamar Franco, the governor of the state of Minas Gerais, the second-largest state in Brazil, declared a 90-day moratorium on its... -
Major Home Appliance Industry in 1988
Strategy & Execution Case Study5.00View Details Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into... -
UCB (A): Managing Information for Globalization and Innovation
Technology & Operations Case Study11.95View Details This case presents a complex total MIS strategy case for a $3 billion European pharmaceutical/chemicals company based in Brussels. It covers corporate... -
Capital Controls in Chile in the 1990s (B)
Global Business Case Study5.00View Details Supplements the (A) case. -
Continental Hope Group
Sales & Marketing Case Study11.95View Details This case provides an opportunity to examine and discuss how a traditional Chinese private business was launched and developed into a globalizing, multi-industry... -
Rio Tinto Iron Ore: Challenges of Globalization in the Mining Industry
Strategy & Execution Case Study11.95View Details In 2006, Rio Tinto Iron Ore (RTIO) faced a number of challenges. The iron ore business had traditionally been dominated by a few large suppliers, who... -
Wanxiang Group: A Chinese Company's Global Strategy
Global Business Case Study11.95View Details With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic... -
Social Auditing in Global Supply Chains: Forced Labor in the Malaysian Rubber Glove Industry
Management Case Study11.95View Details This case is written from the perspective of Ting-ting Loh, CEO of Aguila Safety Group (ASG). A prominent UK-based personal protective equipment (PPE)... -
More than Optics: Olympus's Vision to Become a Leading Global MedTech Company
Management Case Study11.95View Details In August 2022, CEO Yasuo Takeuchi reflected on Olympus Corporation's recent transformation from being known as a Japanese consumer camera company to... -
Firestone Liberia's Battle against Ebola
Leadership & Managing People Case Study11.95View Details This case puts students in the shoes of the Ebola response leadership teams of Firestone Liberia and its parent company, Bridgestone Americas, as they...
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SIGFOX: Primed for Growth
Innovation & Entrepreneurship Case Study11.95View Details SIGFOX is a provider of infrastructure services to the emerging Internet of Things (IoT) industry. The company has a homegrown solution to the problem... -
ING Direct: Redefining Direct Banking
Strategy & Execution Case Study11.95View Details ING Direct's strategy of focusing on simple products, low cost operations, aggressive pricing and advertising, has enabled it to be highly successful... -
Globalization Past, 1850-1914 (B)
Global Business Case Study8.95View Details On the evening of 3 August 1914, British Foreign Secretary Lord Edward Grey contemplated whether to advice King and Parliament to declare war on Germany... -
The Lure of Global Branding
Globalization Magazine ArticleBrand builders everywhere think they want global brands. But global brand leadership, not global brands, should be the priority. Successful companies follow four principles to meet that goal. -
General Electric Medical Systems--2002
Strategy & Execution Case Study11.95View Details Discusses one of General Electric's flagship divisions--the world's leading provider of medical diagnostic imaging equipment. Provides an opportunity... -
Lie, Cheat, and Steel: Governance and Scandal at ThyssenKrupp
Global Business Case Study11.95View Details On March 7, 2013, ThyssenKrupp Group CEO Heinrich Hiesinger was shocked to receive a resignation letter from Gerhard Cromme, chairman of the company's... -
Political Environments and Business Strategy: Implications for Managers
Leadership & Managing People Digital ArticleGlobalization leads to increased business opportunities and changing rules of the game. Different institutional settings and different organizational... -
IKEA in Saudi Arabia (A)
Finance & Accounting Case Study11.95View Details A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the... -
Global Business School Network
Organizational Development Case Study11.95View Details The mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning...